Funds › Willis Investment Counsel
Willis Investment Counsel
13F for Q3 2026, filed Oct 20, 2026. 128 positions worth $2.0B.Managers with more than $100 million in US-listed stocks list their holdings each quarter, within 45 days of quarter end. Long positions only: no short sales or cash.
Latest report
Q3 2026
filed Oct 20, 2026
Reported value
$2.0B
−$128.6M (6.1%) vs Q2 2026
Positions
128
125 in Q2 2026
Top 10 share
27.5%
of reported value
CheckedEach line's price per share is checked against other managers' reports of the same stock. Unit mix-ups are corrected. Reports no fix can rescue are left out.
Clean
prices match other managers' reports
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Holdings, Q3 2026
Largest first. Common shares only; puts and calls are under All positions.
| # | The fund's own figures at the end of the quarter. A report can be up to 45 days old when it is filed. Options and bonds are not counted here. | Filing | ||||
|---|---|---|---|---|---|---|
| 1 | CSCO Cisco Systems, Inc. | 730,663 | $78.6M | 4.0% | -17.4% | 13F ↗ |
| 2 | JNJ Johnson & Johnson | 260,759 | $69.0M | 3.5% | -15.7% | 13F ↗ |
| 3 | MSFT Microsoft Corporation | 124,219 | $63.7M | 3.2% | +2.5% | 13F ↗ |
| 4 | TXN Texas Instruments Incorporated | 204,331 | $57.2M | 2.9% | -13.8% | 13F ↗ |
| 5 | PAYX Paychex, Inc. | 484,114 | $47.7M | 2.4% | +3.5% | 13F ↗ |
| 6 | CB Chubb Limited | 146,436 | $47.6M | 2.4% | -10.1% | 13F ↗ |
| 7 | ACN Accenture plc | 257,325 | $47.2M | 2.4% | -3.3% | 13F ↗ |
| 8 | PFE Pfizer, Inc. | 1.59M | $45.3M | 2.3% | -12.8% | 13F ↗ |
| 9 | FTNT Fortinet, Inc. | 249,169 | $44.5M | 2.3% | +7.9% | 13F ↗ |
| 10 | XOM ExxonMobil Holdings Corporation | 254,964 | $41.5M | 2.1% | +3.3% | 13F ↗ |
| 11 | LMT Lockheed Martin Corporation | 80,941 | $41.2M | 2.1% | -15.9% | 13F ↗ |
| 12 | KEYS Keysight Technologies Inc. | 101,523 | $37.0M | 1.9% | +6.8% | 13F ↗ |
| 13 | MDT Medtronic plc. | 423,859 | $36.6M | 1.9% | +2.2% | 13F ↗ |
| 14 | ADP Automatic Data Processing, Inc. | 136,756 | $35.3M | 1.8% | -7.6% | 13F ↗ |
| 15 | MRK Merck & Company, Inc. | 238,067 | $34.6M | 1.8% | -23.9% | 13F ↗ |
| 16 | AFL AFLAC Incorporated | 305,797 | $34.2M | 1.7% | -5.8% | 13F ↗ |
| 17 | ABT Abbott Laboratories | 345,349 | $34.1M | 1.7% | Unchanged | 13F ↗ |
| 18 | HD Home Depot, Inc. | 115,428 | $32.8M | 1.7% | +2.3% | 13F ↗ |
| 19 | COP ConocoPhillips | 255,371 | $32.0M | 1.6% | -6.9% | 13F ↗ |
| 20 | AAPL Apple Inc. | 88,286 | $29.4M | 1.5% | -20.7% | 13F ↗ |
| 21 | ETN Eaton Corporation, PLC | 67,873 | $29.2M | 1.5% | -11.8% | 13F ↗ |
| 22 | SHEL Shell PLC · ADR | 300,089 | $28.5M | 1.4% | +2.8% | 13F ↗ |
| 23 | ADBE Adobe Inc. | 114,918 | $27.6M | 1.4% | +10.7% | 13F ↗ |
| 24 | DGX Quest Diagnostics Incorporated | 117,200 | $27.3M | 1.4% | -22.6% | 13F ↗ |
| 25 | GWW W.W. Grainger, Inc. | 21,827 | $27.2M | 1.4% | +8.6% | 13F ↗ |
| 26 | HSY The Hershey Company | 163,492 | $25.8M | 1.3% | -14.3% | 13F ↗ |
| 27 | VZ Verizon Communications Inc. | 557,990 | $25.6M | 1.3% | Unchanged | 13F ↗ |
| 28 | PEP PepsiCo, Inc. | 198,361 | $25.1M | 1.3% | -17.2% | 13F ↗ |
| 29 | SNY Sanofi | 602,300 | $24.8M | 1.3% | Unchanged | 13F ↗ |
| 30 | MMM 3M Company | 151,052 | $24.8M | 1.3% | +2.9% | 13F ↗ |
| 31 | GNRC Generac Holdlings Inc. | 119,502 | $24.7M | 1.3% | +4.8% | 13F ↗ |
| 32 | LH Labcorp Holdings Inc. | 80,041 | $24.7M | 1.3% | +6.3% | 13F ↗ |
| 33 | CAT Caterpillar, Inc. | 30,414 | $24.7M | 1.3% | -44.3% | 13F ↗ |
| 34 | AEP American Electric Power Company, Inc. | 203,038 | $24.1M | 1.2% | Unchanged | 13F ↗ |
| 35 | PG Procter & Gamble Company | 164,370 | $23.9M | 1.2% | -21.5% | 13F ↗ |
| 36 | TSCO Tractor Supply Company | 728,357 | $22.8M | 1.2% | -4.1% | 13F ↗ |
| 37 | LLY Eli Lilly and Company | 19,272 | $22.3M | 1.1% | +7.0% | 13F ↗ |
| 38 | AXP American Express Company | 72,065 | $21.9M | 1.1% | +6.5% | 13F ↗ |
| 39 | NVDA NVIDIA Corporation | 89,633 | $20.5M | 1.0% | +7.2% | 13F ↗ |
| 40 | Invesco Exchange Traded Fd T S&P500 Eql Wgt | 94,872 | $19.7M | 1.0% | +2.1% | 13F ↗ |
| 41 | JPM JPMorgan Chase & Co. | 58,998 | $19.5M | 1.0% | -24.2% | 13F ↗ |
| 42 | T AT&T Inc. | 794,010 | $19.4M | 1.0% | -21.7% | 13F ↗ |
| 43 | VLO Valero Energy Corporation | 49,000 | $19.0M | 1.0% | -53.0% | 13F ↗ |
| 44 | DRI Darden Restaurants, Inc. | 97,400 | $18.8M | 1.0% | -20.4% | 13F ↗ |
| 45 | WAT Waters Corporation | 41,642 | $18.3M | 0.9% | +5.8% | 13F ↗ |
| 46 | GOOGL Alphabet Inc. Class A | 53,139 | $18.3M | 0.9% | +6.7% | 13F ↗ |
| 47 | MA Mastercard Incorporated | 31,995 | $17.6M | 0.9% | +6.2% | 13F ↗ |
| 48 | AMAT Applied Materials, Inc. | 33,560 | $17.2M | 0.9% | +7.8% | 13F ↗ |
| 49 | GD General Dynamics Corporation | 51,500 | $17.1M | 0.9% | -22.6% | 13F ↗ |
| 50 | DUK Duke Energy Corporation | 145,137 | $16.5M | 0.8% | -9.4% | 13F ↗ |
Showing the top 50 of 128 positions. Premium lists every position, plus puts and calls.
Changes since Q2 2026
7 new, 59 added to, 38 trimmed, 4 exited, 24 unchanged. By estimated dollars.
New positions (7)
| IBP Installed Building Products, Inc. | 9,245 | New | $1.8M |
| UCB United Community Banks, Inc. | 11,954 | New | $398.7K |
| FCBM First Carolina Financial Services, Inc. | 26,500 | New | $334.7K |
| Vanguard Bd Index Fds Vanguard Ultra | 6,040 | New | $299.3K |
| MCK McKesson Corporation | 263 | New | $224.4K |
| iShares Tr Core S&P500 Etf | 267 | New | $204.5K |
| MUR Murphy Oil Corporation | 5,405 | New | $200.1K |
Added to (59)
| INTU Intuit Inc. | 44,481 | +175% | $7.8M |
| FTNT Fortinet, Inc. | 249,169 | +7.9% | $3.3M |
| ZBRA Zebra Technologies Corporation | 25,541 | +48.7% | $3.1M |
| ADBE Adobe Inc. | 114,918 | +10.7% | $2.7M |
| KEYS Keysight Technologies Inc. | 101,523 | +6.8% | $2.4M |
| GWW W.W. Grainger, Inc. | 21,827 | +8.6% | $2.1M |
| BMI Badger Meter, Inc. | 32,467 | +76.6% | $1.7M |
| PAYX Paychex, Inc. | 484,114 | +3.5% | $1.6M |
| MSFT Microsoft Corporation | 124,219 | +2.5% | $1.6M |
| LH Labcorp Holdings Inc. | 80,041 | +6.3% | $1.5M |
Trimmed (38)
| VLO Valero Energy Corporation | 49,000 | -53.0% | -$21.4M |
| BHP BHP Group Limited · ADR | 87,939 | -73.5% | -$20.6M |
| CAT Caterpillar, Inc. | 30,414 | -44.3% | -$19.6M |
| CSCO Cisco Systems, Inc. | 730,663 | -17.4% | -$16.5M |
| JNJ Johnson & Johnson | 260,759 | -15.7% | -$12.9M |
| CLX Clorox Company | 85,500 | -62.7% | -$11.6M |
| DE Deere & Company | 17,300 | -49.4% | -$11.3M |
| MRK Merck & Company, Inc. | 238,067 | -23.9% | -$10.9M |
| TXN Texas Instruments Incorporated | 204,331 | -13.8% | -$9.2M |
| DGX Quest Diagnostics Incorporated | 117,200 | -22.6% | -$8.0M |
The 10 largest of each, by estimated dollars: shares changed times the later report's price. Index tracking, splits and mergers move positions too.
All positions
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Reported value by quarter
Value and number of positions at the end of each quarter.
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Largest positions in earlier quarters
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Ten largest positions
By value, Q3 2026.
Filings
| Filing | ||||||
|---|---|---|---|---|---|---|
| Q3 2026 | Oct 20, 2026 | 13F-HR | 128 | $2.0B | Current | SEC ↗ |
| Q2 2026 | Aug 3, 2026 | 13F-HR | 125 | $2.1B | Current | SEC ↗ |
| Q1 2026 | May 5, 2026 | 13F-HR | 123 | $1.8B | Current | SEC ↗ |
| Q4 2025 | Jan 22, 2026 | 13F-HR | 130 | $1.9B | Current | SEC ↗ |
| Q3 2025 | Nov 5, 2025 | 13F-HR | 127 | $1.8B | Current | SEC ↗ |
| Q2 2025 | Aug 12, 2025 | 13F-HR | 118 | $1.7B | Current | SEC ↗ |
| Q1 2025 | Apr 16, 2025 | 13F-HR | 117 | $1.5B | Current | SEC ↗ |
Most recent first, up to 80. An amendment can replace a report or add holdings to it. All 13F filings
Information, not investment advice. Values are the fund's own figures at quarter end; a report can be up to 45 days old when filed. Disclaimer