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Planned insider sales
Notices (SEC Form 144) that executives and other insiders file before selling shares, and whether a sale was reported afterwards.
About this data
- What it is
- Before an executive, director or large owner sells restricted or control shares, they file a short notice with the SEC, called Form 144, saying how many shares they plan to sell, through which broker and roughly when. This feed lists those notices, and for each one shows whether a sale was reported afterwards on a Form 4 and how many days later.
- Who files it
- The person selling, or their broker, on the day the sale is placed. Electronic notices start in April 2023.
- How current
- We collect new notices throughout the day on SEC business days.
- Terms
- Form 144The notice an insider or other affiliate of a company files with the SEC before selling restricted or control shares, so the shares can be sold under Rule 144. The notice says how many shares, through which broker, and roughly when.10b5-1 planA Rule 10b5-1 trading plan lets an insider set up future sales in advance, on a schedule or at set prices, at a time when they do not hold inside information. A notice that gives a plan adoption date says the sale is made under such a plan.
- Worth knowing
- A notice is a plan, not a sale: the person may sell fewer shares, later, or not at all. The value is the one the filer typed, at a price they chose, not what the shares sell for. Many sales are routine, made to diversify or pay taxes, or under a 10b5-1 plan set up months earlier. A blank in the last column does not mean no sale: the person may not have to file a Form 4 (an ordinary affiliate does not), the sale may be recent, or the Form 4 may name a different spelling of the person. We match by the filer's number first and by name second. Information, not investment advice.
All of this comes from public filings.
Source and freshness · Information, not investment advice (disclaimer).
Form 144 notices per day, last 30 days
All notices Notices that give a 10b5-1 plan
By the day each notice was filed. A notice is a plan to sell, not a sale.
Latest notices of planned insider sales
Showing: ticker SFIX
| Filed | Insider | Company | Shares to sellA notice is a plan, not a sale. The person may sell fewer shares, sell later, or not sell at all, and the number of shares is what they expect to sell on the day they file. | ValueThe aggregate market value the filer typed on the notice: the shares times a price the filer chose. It is not what the shares will sell for. | PlanA Rule 10b5-1 trading plan lets an insider set up future sales in advance, on a schedule or at set prices, at a time when they do not hold inside information. A notice that gives a plan adoption date says the sale is made under such a plan. | Expected sale | Sale reportedInsiders who are officers, directors or hold more than 10% report their sales on a Form 4, within two business days. We look for the first Form 4 with an open-market sale by the same person in the same company within 90 days of the notice, and show how many days after the notice it was filed. A blank means we found none: the person may not have sold, may not have to file a Form 4, or the Form 4 may be one we do not have. | Notice |
|---|---|---|---|---|---|---|---|---|
| Oct 20, 2026 | Anthony Bacos Former Affiliate | SFIX Stitch Fix, Inc. | 69,292 | $189.2K | — | Oct 20, 2026 | — | Form 144 ↗ |
| Oct 7, 2026 | Anthony Bacos Former Affiliate | SFIX Stitch Fix, Inc. | 50,000 | $132.7K | — | Oct 7, 2026 | — | Form 144 ↗ |
| Oct 1, 2026 | Anthony Bacos Former Affiliate | SFIX Stitch Fix, Inc. | 50,000 | $132.5K | — | Oct 1, 2026 | — | Form 144 ↗ |
| Sep 21, 2026 | Anthony Bacos Former Affiliate | SFIX Stitch Fix, Inc. | 40,708 | $115.6K | 10b5-1 | Sep 21, 2026 | — | Form 144 ↗ |
| Sep 14, 2026 | Anthony Bacos Former Affiliate | SFIX Stitch Fix, Inc. | 10,000 | $29.5K | 10b5-1 | Sep 14, 2026 | — | Form 144 ↗ |
| Sep 8, 2026 | Anthony Bacos Former Affiliate | SFIX Stitch Fix, Inc. | 31,126 | $93.9K | 10b5-1 | Sep 8, 2026 | — | Form 144 ↗ |
| Aug 31, 2026 | Anthony Bacos Former Affiliate | SFIX Stitch Fix, Inc. | 70,000 | $216.8K | 10b5-1 | Aug 31, 2026 | — | Form 144 ↗ |
| Aug 24, 2026 | Anthony Bacos Former Affiliate | SFIX Stitch Fix, Inc. | 70,000 | $231.9K | 10b5-1 | Aug 24, 2026 | — | Form 144 ↗ |
| Aug 17, 2026 | Anthony Bacos Former Affiliate | SFIX Stitch Fix, Inc. | 70,000 | $242.5K | 10b5-1 | Aug 17, 2026 | — | Form 144 ↗ |
| Aug 10, 2026 | Anthony Bacos Former Affiliate | SFIX Stitch Fix, Inc. | 70,000 | $284.0K | 10b5-1 | Aug 10, 2026 | — | Form 144 ↗ |
| Aug 3, 2026 | Anthony Bacos Officer | SFIX Stitch Fix, Inc. | 70,000 | $286.1K | 10b5-1 | Aug 3, 2026 | Form 4 ↗ 2 days later · 70,000 shares | Form 144 ↗ |
| Jul 27, 2026 | Anthony Bacos Officer | SFIX Stitch Fix, Inc. | 70,000 | $263.5K | 10b5-1 | Jul 27, 2026 | Form 4 ↗ 2 days later · 70,000 shares | Form 144 ↗ |
| Jul 20, 2026 | Anthony Bacos Officer | SFIX Stitch Fix, Inc. | 70,000 | $265.1K | 10b5-1 | Jul 20, 2026 | Form 4 ↗ 1 day later · 70,000 shares | Form 144 ↗ |
| Jul 16, 2026 | O'Connor Casey Officer | SFIX Stitch Fix, Inc. | 50,000 | $196.6K | 10b5-1 | Jul 16, 2026 | Form 4 ↗ 4 days later · 50,000 shares | Form 144 ↗ |
| Jul 13, 2026 | Anthony Bacos Officer | SFIX Stitch Fix, Inc. | 70,000 | $253.1K | 10b5-1 | Jul 13, 2026 | Form 4 ↗ 1 day later · 70,000 shares | Form 144 ↗ |
| Jul 6, 2026 | Anthony Bacos Officer | SFIX Stitch Fix, Inc. | 70,000 | $265.1K | 10b5-1 | Jul 6, 2026 | Form 4 ↗ 2 days later · 70,000 shares | Form 144 ↗ |
| Jul 6, 2026 | David Aufderhaar Officer | SFIX Stitch Fix, Inc. | 67,960 | $257.4K | 10b5-1 | Jul 6, 2026 | Form 4 ↗ 2 days later · 67,960 shares | Form 144 ↗ |
| Jun 29, 2026 | Anthony Bacos Officer | SFIX Stitch Fix, Inc. | 70,011 | $309.7K | 10b5-1 | Jun 29, 2026 | Form 4 ↗ 2 days later · 70,011 shares | Form 144 ↗ |
| Jun 24, 2026 | Anthony Bacos Officer | SFIX Stitch Fix, Inc. | 100,000 | $450.6K | 10b5-1 | Jun 24, 2026 | Form 4 ↗ 2 days later · 100,000 shares | Form 144 ↗ |
| Jun 22, 2026 | Anthony Bacos Officer | SFIX Stitch Fix, Inc. | 70,000 | $282.5K | 10b5-1 | Jun 22, 2026 | Form 4 ↗ 2 days later · 70,000 shares | Form 144 ↗ |
| Jun 16, 2026 | Anthony Bacos Officer | SFIX Stitch Fix, Inc. | 70,000 | $290.2K | 10b5-1 | Jun 16, 2026 | Form 4 ↗ 2 days later · 70,000 shares | Form 144 ↗ |
| Apr 10, 2026 | O'Connor Casey Officer | SFIX Stitch Fix, Inc. | 60,000 | $185.0K | 10b5-1 | Apr 10, 2026 | Form 4 ↗ 3 days later · 60,000 shares | Form 144 ↗ |
| Apr 7, 2026 | David Aufderhaar Officer | SFIX Stitch Fix, Inc. | 65,709 | $202.7K | 10b5-1 | Apr 7, 2026 | Form 4 ↗ 1 day later · 65,709 shares | Form 144 ↗ |
| Feb 2, 2026 | Lake Katrina Director | SFIX Stitch Fix, Inc. | 202,295 | $1.0M | 10b5-1 | Feb 2, 2026 | Form 4 ↗ 2 days later · 8,835 shares | Form 144 ↗ |
| Jan 27, 2026 | O'Connor Casey Officer | SFIX Stitch Fix, Inc. | 51,248 | $291.1K | 10b5-1 | Jan 27, 2026 | Form 4 ↗ 2 days later · 19,347 shares | Form 144 ↗ |
| Jan 20, 2026 | O'Connor Casey Officer | SFIX Stitch Fix, Inc. | 138,752 | $725.8K | 10b5-1 | Jan 20, 2026 | Form 4 ↗ 2 days later · 138,752 shares | Form 144 ↗ |
| Jan 20, 2026 | David Aufderhaar Officer | SFIX Stitch Fix, Inc. | 24,114 | $123.6K | 10b5-1 | Jan 20, 2026 | Form 4 ↗ 2 days later · 24,114 shares | Form 144 ↗ |
| Jan 2, 2026 | Lake Katrina Director | SFIX Stitch Fix, Inc. | 101,150 | $513.8K | 10b5-1 | Jan 2, 2026 | Form 4 ↗ 4 days later · 101,150 shares | Form 144 ↗ |
| Dec 5, 2025 | Lake Katrina Director | SFIX Stitch Fix, Inc. | 303,450 | $1.6M | 10b5-1 | Dec 5, 2025 | Form 4 ↗ 4 days later · 303,450 shares | Form 144 ↗ |
| Oct 20, 2025 | O'Connor Casey Officer | SFIX Stitch Fix, Inc. | 50,000 | $220.5K | 10b5-1 | Oct 20, 2025 | Form 4 ↗ 1 day later · 50,000 shares | Form 144 ↗ |
| Sep 19, 2025 | Anthony Bacos Officer | SFIX Stitch Fix, Inc. | 90,000 | $505.2K | 10b5-1 | Sep 19, 2025 | Form 4 ↗ 3 days later · 90,000 shares | Form 144 ↗ |
| Sep 2, 2025 | Lake Katrina Director | SFIX Stitch Fix, Inc. | 152,355 | $771.1K | 10b5-1 | Sep 2, 2025 | Form 4 ↗ 2 days later · 152,355 shares | Form 144 ↗ |
| Aug 13, 2025 | Lake Katrina Director | SFIX Stitch Fix, Inc. | 151,150 | $760.1K | 10b5-1 | Aug 13, 2025 | Form 4 ↗ 2 days later · 151,150 shares | Form 144 ↗ |
| Jul 28, 2025 | O'Connor Casey Officer | SFIX Stitch Fix, Inc. | 31,248 | $166.9K | 10b5-1 | Jul 28, 2025 | Form 4 ↗ 1 day later · 31,248 shares | Form 144 ↗ |
| Jul 23, 2025 | Lake Katrina Director | SFIX Stitch Fix, Inc. | 151,115 | $783.5K | 10b5-1 | Jul 23, 2025 | Form 4 ↗ 1 day later · 604,600 shares | Form 144 ↗ |
| Jul 22, 2025 | Lake Katrina Director | SFIX Stitch Fix, Inc. | 453,485 | $2.3M | 10b5-1 | Jul 22, 2025 | Form 4 ↗ 2 days later · 604,600 shares | Form 144 ↗ |
| Jul 22, 2025 | O'Connor Casey Officer | SFIX Stitch Fix, Inc. | 10,000 | $50.0K | 10b5-1 | Jul 22, 2025 | Form 4 ↗ same day · 60,000 shares | Form 144 ↗ |
| Jul 22, 2025 | Anthony Bacos Officer | SFIX Stitch Fix, Inc. | 90,000 | $450.3K | 10b5-1 | Jul 22, 2025 | Form 4 ↗ 2 days later · 90,000 shares | Form 144 ↗ |
| Jul 22, 2025 | David Aufderhaar Officer | SFIX Stitch Fix, Inc. | 20,538 | $104.8K | 10b5-1 | Jul 22, 2025 | Form 4 ↗ 2 days later · 20,538 shares | Form 144 ↗ |
| Jul 21, 2025 | O'Connor Casey Officer | SFIX Stitch Fix, Inc. | 50,000 | $235.9K | 10b5-1 | Jul 21, 2025 | Form 4 ↗ 1 day later · 60,000 shares | Form 144 ↗ |
| Apr 14, 2025 | O'Connor Casey Officer | SFIX Stitch Fix, Inc. | 50,000 | $152.0K | 10b5-1 | Apr 14, 2025 | Form 4 ↗ 1 day later · 50,000 shares | Form 144 ↗ |
| Dec 13, 2024 | Anthony Bacos Officer | SFIX Stitch Fix, Inc. | 16,720 | $77.1K | 10b5-1 | Dec 13, 2024 | Form 4 ↗ 6 days later · 16,720 shares | Form 144 ↗ |
| Dec 11, 2024 | Baseline Encore, L.P. 10% Stockholder | SFIX Stitch Fix, Inc. | 265,400 | $1.6M | — | Dec 11, 2024 | — | Form 144 ↗ |
| Dec 11, 2024 | Lake Katrina Director | SFIX Stitch Fix, Inc. | 725,002 | $4.2M | 10b5-1 | Dec 11, 2024 | Form 4 ↗ 2 days later · 725,002 shares | Form 144 ↗ |
| Oct 1, 2024 | Sarah Barkema Former Affiliate | SFIX Stitch Fix, Inc. | 61,341 | $162.9K | — | Oct 1, 2024 | — | Form 144 ↗ |
| Sep 13, 2024 | Anthony Bacos Officer | SFIX Stitch Fix, Inc. | 20,720 | $78.4K | 10b5-1 | Sep 13, 2024 | — | Form 144 ↗ |
| Jul 17, 2024 | O'Connor Casey Officer | SFIX Stitch Fix, Inc. | 3,045 | $15.1K | 10b5-1 | Jul 17, 2024 | — | Form 144 ↗ |
| Jul 16, 2024 | Lake Katrina Officer, Director | SFIX Stitch Fix, Inc. | 537,007 | $2.7M | 10b5-1 | Jul 16, 2024 | — | Form 144 ↗ |
| Jul 16, 2024 | Matt Baer Officer, Director | SFIX Stitch Fix, Inc. | 44,230 | $221.2K | 10b5-1 | Jul 16, 2024 | — | Form 144 ↗ |
| Jul 9, 2024 | Anthony Bacos Officer | SFIX Stitch Fix, Inc. | 42,381 | $175.0K | 10b5-1 | Jul 9, 2024 | — | Form 144 ↗ |
The newest 50 items, most recent first. Every row links to the notice on the SEC's site, and to the Form 4 when we found one. Updated Nov 15, 2026, 6:06 PM EST.
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