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Planned insider sales
Notices (SEC Form 144) that executives and other insiders file before selling shares, and whether a sale was reported afterwards.
About this data
- What it is
- Before an executive, director or large owner sells restricted or control shares, they file a short notice with the SEC, called Form 144, saying how many shares they plan to sell, through which broker and roughly when. This feed lists those notices, and for each one shows whether a sale was reported afterwards on a Form 4 and how many days later.
- Who files it
- The person selling, or their broker, on the day the sale is placed. Electronic notices start in April 2023.
- How current
- We collect new notices throughout the day on SEC business days.
- Terms
- Form 144The notice an insider or other affiliate of a company files with the SEC before selling restricted or control shares, so the shares can be sold under Rule 144. The notice says how many shares, through which broker, and roughly when.10b5-1 planA Rule 10b5-1 trading plan lets an insider set up future sales in advance, on a schedule or at set prices, at a time when they do not hold inside information. A notice that gives a plan adoption date says the sale is made under such a plan.
- Worth knowing
- A notice is a plan, not a sale: the person may sell fewer shares, later, or not at all. The value is the one the filer typed, at a price they chose, not what the shares sell for. Many sales are routine, made to diversify or pay taxes, or under a 10b5-1 plan set up months earlier. A blank in the last column does not mean no sale: the person may not have to file a Form 4 (an ordinary affiliate does not), the sale may be recent, or the Form 4 may name a different spelling of the person. We match by the filer's number first and by name second. Information, not investment advice.
All of this comes from public filings.
Source and freshness · Information, not investment advice (disclaimer).
Form 144 notices per day, last 30 days
All notices Notices that give a 10b5-1 plan
By the day each notice was filed. A notice is a plan to sell, not a sale.
Latest notices of planned insider sales
Showing: ticker APPF
| Filed | Insider | Company | Shares to sellA notice is a plan, not a sale. The person may sell fewer shares, sell later, or not sell at all, and the number of shares is what they expect to sell on the day they file. | ValueThe aggregate market value the filer typed on the notice: the shares times a price the filer chose. It is not what the shares will sell for. | PlanA Rule 10b5-1 trading plan lets an insider set up future sales in advance, on a schedule or at set prices, at a time when they do not hold inside information. A notice that gives a plan adoption date says the sale is made under such a plan. | Expected sale | Sale reportedInsiders who are officers, directors or hold more than 10% report their sales on a Form 4, within two business days. We look for the first Form 4 with an open-market sale by the same person in the same company within 90 days of the notice, and show how many days after the notice it was filed. A blank means we found none: the person may not have sold, may not have to file a Form 4, or the Form 4 may be one we do not have. | Notice |
|---|---|---|---|---|---|---|---|---|
| Nov 12, 2026 | Evan Pickering Officer | APPF AppFolio, Inc. | 464 | $104.3K | 10b5-1 | Nov 11, 2026 | Form 4 ↗ same day · 464 shares | Form 144 ↗ |
| Nov 5, 2026 | Maurice Duca, Trustee IGSB Money Purchase Pension Trust FBO Suzanne Duca 10% Stockholder | APPF AppFolio, Inc. | 20,193 | $4.8M | 10b5-1 | Nov 5, 2026 | Form 4 ↗ 1 day later · 10,800 shares | Form 144 ↗ |
| Nov 5, 2026 | Maurice Duca J. Roth IRA 10% Stockholder | APPF AppFolio, Inc. | 28,800 | $6.8M | 10b5-1 | Nov 5, 2026 | Form 4 ↗ 1 day later · 10,800 shares | Form 144 ↗ |
| Nov 5, 2026 | Maurice J. Duca Family Trust Dated 3/25/1981 10% Stockholder | APPF AppFolio, Inc. | 6,400 | $1.5M | 10b5-1 | Nov 5, 2026 | Form 4 ↗ 1 day later · 10,800 shares | Form 144 ↗ |
| Nov 4, 2026 | Maurice J. Duca Family Trust Dated 3/25/1981 10% Stockholder | APPF AppFolio, Inc. | 1,600 | $358.0K | 10b5-1 | Nov 4, 2026 | Form 4 ↗ 2 days later · 10,800 shares | Form 144 ↗ |
| Nov 4, 2026 | Maurice Duca J. Roth IRA 10% Stockholder | APPF AppFolio, Inc. | 2,200 | $492.2K | 10b5-1 | Nov 4, 2026 | Form 4 ↗ 2 days later · 10,800 shares | Form 144 ↗ |
| Nov 4, 2026 | Maurice Duca, Trustee IGSB Money Purchase Pension Trust FBO Suzanne Duca 10% Stockholder | APPF AppFolio, Inc. | 2,200 | $492.2K | 10b5-1 | Nov 4, 2026 | Form 4 ↗ 2 days later · 10,800 shares | Form 144 ↗ |
| Aug 19, 2026 | Timothy Eaton Officer | APPF AppFolio, Inc. | 373 | $76.1K | 10b5-1 | Aug 19, 2026 | Form 4 ↗ 1 day later · 373 shares | Form 144 ↗ |
| Aug 14, 2026 | William Shane Trigg Director, Officer | APPF AppFolio, Inc. | 2,057 | $419.6K | 10b5-1 | Aug 14, 2026 | Form 4 ↗ 3 days later · 2,057 shares | Form 144 ↗ |
| Aug 12, 2026 | Evan Pickering Officer | APPF AppFolio, Inc. | 322 | $65.4K | 10b5-1 | Aug 12, 2026 | Form 4 ↗ same day · 463 shares | Form 144 ↗ |
| Aug 11, 2026 | Evan Pickering Officer | APPF AppFolio, Inc. | 141 | $28.1K | 10b5-1 | Aug 11, 2026 | Form 4 ↗ 1 day later · 463 shares | Form 144 ↗ |
| Aug 10, 2026 | Don Rigler Officer | APPF AppFolio, Inc. | 300 | $59.6K | 10b5-1 | Aug 10, 2026 | Form 4 ↗ 2 days later · 150 shares | Form 144 ↗ |
| Aug 5, 2026 | Evan Pickering Officer | APPF AppFolio, Inc. | 661 | $131.9K | 10b5-1 | Aug 5, 2026 | Form 4 ↗ 2 days later · 661 shares | Form 144 ↗ |
| Jul 7, 2026 | Maurice Duca, Trustee IGSB Money Purchase Pension Trust FBO Suzanne Duca 10% Stockholder | APPF AppFolio, Inc. | 122,000 | $21.5M | 10b5-1 | Jul 7, 2026 | Form 4 ↗ 2 days later · 10,700 shares | Form 144 ↗ |
| Jul 7, 2026 | Maurice J. Duca Family Trust Dated 3/25/1981 10% Stockholder | APPF AppFolio, Inc. | 36,000 | $6.3M | 10b5-1 | Jul 7, 2026 | Form 4 ↗ 2 days later · 10,700 shares | Form 144 ↗ |
| Jul 7, 2026 | Maurice Duca J. Roth IRA 10% Stockholder | APPF AppFolio, Inc. | 65,000 | $11.4M | 10b5-1 | Jul 7, 2026 | Form 4 ↗ 2 days later · 10,700 shares | Form 144 ↗ |
| Jun 30, 2026 | Janet Kerr Director | APPF AppFolio, Inc. | 3,500 | $536.7K | 10b5-1 | Jun 30, 2026 | — | Form 144 ↗ |
| Jun 12, 2026 | Evan Pickering Officer | APPF AppFolio, Inc. | 660 | $105.4K | 10b5-1 | Jun 12, 2026 | Form 4 ↗ 3 days later · 660 shares | Form 144 ↗ |
| Jun 12, 2026 | Don Rigler Officer | APPF AppFolio, Inc. | 150 | $24.0K | 10b5-1 | Jun 12, 2026 | Form 4 ↗ 3 days later · 150 shares | Form 144 ↗ |
| Jun 12, 2026 | Timothy Eaton Officer | APPF AppFolio, Inc. | 2,585 | $412.8K | 10b5-1 | Jun 12, 2026 | Form 4 ↗ 3 days later · 2,585 shares | Form 144 ↗ |
| May 15, 2026 | William Shane Trigg Director, Officer | APPF AppFolio, Inc. | 3,584 | $538.5K | 10b5-1 | May 15, 2026 | Form 4 ↗ 4 days later · 3,584 shares | Form 144 ↗ |
| May 12, 2026 | Elizabeth Barat Officer | APPF AppFolio, Inc. | 1,978 | $312.8K | — | May 12, 2026 | Form 4 ↗ same day · 1,978 shares | Form 144 ↗ |
| Feb 17, 2026 | William Shane Trigg Director, Officer | APPF AppFolio, Inc. | 6,963 | $1.2M | 10b5-1 | Feb 17, 2026 | Form 4 ↗ 2 days later · 6,963 shares | Form 144 ↗ |
| Nov 24, 2025 | Timothy Eaton Officer | APPF AppFolio, Inc. | 517 | $118.1K | — | Nov 24, 2025 | Form 4 ↗ 1 day later · 517 shares | Form 144 ↗ |
| Nov 17, 2025 | William Shane Trigg Director, Officer | APPF AppFolio, Inc. | 3,947 | $978.7K | 10b5-1 | Nov 17, 2025 | Form 4 ↗ 2 days later · 3,947 shares | Form 144 ↗ |
| Nov 14, 2025 | Evan Pickering Officer | APPF AppFolio, Inc. | 334 | $82.3K | 10b5-1 | Nov 14, 2025 | Form 4 ↗ same day · 334 shares | Form 144 ↗ |
| Sep 15, 2025 | Matthew and Wendi Mazza Revocable Trust Officer | APPF AppFolio, Inc. | 1,636 | $453.1K | — | Sep 15, 2025 | Form 4 ↗ same day · 1,636 shares | Form 144 ↗ |
| Sep 11, 2025 | Matthew S Mazza Officer | APPF AppFolio, Inc. | 1,364 | $383.0K | — | Sep 11, 2025 | Form 4 ↗ 4 days later · 3,000 shares | Form 144 ↗ |
| Sep 10, 2025 | William S Trigg Officer, Director | APPF AppFolio, Inc. | 4,000 | $1.1M | — | Sep 10, 2025 | Form 4 ↗ 5 days later · 4,000 shares | Form 144 ↗ |
| Sep 8, 2025 | Janet Kerr Director | APPF AppFolio, Inc. | 2,500 | $706.5K | 10b5-1 | Sep 8, 2025 | Form 4 ↗ 2 days later · 2,500 shares | Form 144 ↗ |
| Aug 25, 2025 | Alexander Wolf Director | APPF AppFolio, Inc. | 30,000 | $8.3M | — | Aug 25, 2025 | — | Form 144 ↗ |
| Aug 25, 2025 | Timothy Eaton Officer | APPF AppFolio, Inc. | 667 | $184.5K | — | Aug 25, 2025 | Form 4 ↗ 2 days later · 667 shares | Form 144 ↗ |
| Aug 15, 2025 | William Shane Trigg Officer | APPF AppFolio, Inc. | 3,012 | $798.1K | 10b5-1 | Aug 15, 2025 | Form 4 ↗ 4 days later · 3,012 shares | Form 144 ↗ |
| Aug 1, 2025 | Maurice Duca, Trustee IGSB Money Purchase Pension Trust FBO Suzanne Duca 10% Stockholder | APPF AppFolio, Inc. | 20,000 | $5.3M | 10b5-1 | Aug 1, 2025 | Form 4 ↗ 4 days later · 5,600 shares | Form 144 ↗ |
| Aug 1, 2025 | Maurice Duca Roth IRA 10% Stockholder | APPF AppFolio, Inc. | 30,000 | $8.0M | 10b5-1 | Aug 1, 2025 | Form 4 ↗ 4 days later · 5,600 shares | Form 144 ↗ |
| Aug 1, 2025 | Maurice J. Duca Family Trust U/Adtd 03/25/1981 10% Stockholder | APPF AppFolio, Inc. | 21,000 | $5.6M | 10b5-1 | Aug 1, 2025 | Form 4 ↗ 4 days later · 5,600 shares | Form 144 ↗ |
| Aug 1, 2025 | 1206 Family Trust U/Dec DTD12/13/2002 10% Stockholder | APPF AppFolio, Inc. | 3,000 | $802.1K | 10b5-1 | Aug 1, 2025 | Form 4 ↗ same day · 3,000 shares | Form 144 ↗ |
| May 16, 2025 | Eaton Timothy Mathias Officer | APPF AppFolio, Inc. | 1,057 | $233.7K | — | May 16, 2025 | Form 4 ↗ 4 days later · 1,057 shares | Form 144 ↗ |
| May 16, 2025 | William Shane Trigg Officer | APPF AppFolio, Inc. | 5,900 | $1.2M | 10b5-1 | May 16, 2025 | Form 4 ↗ 4 days later · 5,900 shares | Form 144 ↗ |
| Feb 18, 2025 | William Shane Trigg Officer | APPF AppFolio, Inc. | 3,501 | $760.7K | 10b5-1 | Feb 18, 2025 | Form 4 ↗ 2 days later · 3,501 shares | Form 144 ↗ |
| Dec 6, 2024 | William Shane Trigg Officer | APPF AppFolio, Inc. | 3,883 | $1.0M | — | Dec 6, 2024 | Form 4 ↗ 4 days later · 4,145 shares | Form 144 ↗ |
| Dec 6, 2024 | William Shane Trigg Officer | APPF AppFolio, Inc. | 262 | $68.1K | — | Dec 6, 2024 | Form 4 ↗ 4 days later · 4,145 shares | Form 144 ↗ |
| Dec 3, 2024 | Karl Andreas Bloch Von Blottnitz Director | APPF AppFolio, Inc. | 20,000 | $5.1M | 10b5-1 | Dec 3, 2024 | Form 4 ↗ 2 days later · 20,000 shares | Form 144 ↗ |
| Dec 2, 2024 | Bundy Scanlan Agnes Director | APPF AppFolio, Inc. | 500 | $127.7K | — | Dec 2, 2024 | Form 4 ↗ 1 day later · 500 shares | Form 144 ↗ |
| Nov 21, 2024 | Maurice J Duca 10% Stockholder | APPF AppFolio, Inc. | 9,383 | $2.2M | 10b5-1 | Nov 21, 2024 | Form 4 ↗ 4 days later · 6,513 shares | Form 144 ↗ |
| Nov 18, 2024 | Maurice J. Duca Family Trust U/A DTD 03/25/1981 10% Stockholder | APPF AppFolio, Inc. | 4,969 | $1.1M | 10b5-1 | Nov 18, 2024 | Form 4 ↗ 2 days later · 4,969 shares | Form 144 ↗ |
| Nov 15, 2024 | William Shane Trigg Officer | APPF AppFolio, Inc. | 3,500 | $804.5K | 10b5-1 | Nov 15, 2024 | Form 4 ↗ 4 days later · 3,500 shares | Form 144 ↗ |
| Nov 13, 2024 | Matthew Mazza Officer | APPF AppFolio, Inc. | 11,495 | $2.7M | 10b5-1 | Nov 13, 2024 | Form 4 ↗ 2 days later · 5,090 shares | Form 144 ↗ |
| Aug 16, 2024 | William Shane Trigg Officer | APPF AppFolio, Inc. | 3,501 | $766.6K | 10b5-1 | Aug 16, 2024 | — | Form 144 ↗ |
| Aug 15, 2024 | Matthew Mazza Officer | APPF AppFolio, Inc. | 3,297 | $714.9K | 10b5-1 | Aug 15, 2024 | Form 4 ↗ 90 days later · 926 shares | Form 144 ↗ |
The newest 50 items, most recent first. Every row links to the notice on the SEC's site, and to the Form 4 when we found one. Updated Nov 15, 2026, 6:06 PM EST.
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