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Planned insider sales
Notices (SEC Form 144) that executives and other insiders file before selling shares, and whether a sale was reported afterwards.
About this data
- What it is
- Before an executive, director or large owner sells restricted or control shares, they file a short notice with the SEC, called Form 144, saying how many shares they plan to sell, through which broker and roughly when. This feed lists those notices, and for each one shows whether a sale was reported afterwards on a Form 4 and how many days later.
- Who files it
- The person selling, or their broker, on the day the sale is placed. Electronic notices start in April 2023.
- How current
- We collect new notices throughout the day on SEC business days.
- Terms
- Form 144The notice an insider or other affiliate of a company files with the SEC before selling restricted or control shares, so the shares can be sold under Rule 144. The notice says how many shares, through which broker, and roughly when.10b5-1 planA Rule 10b5-1 trading plan lets an insider set up future sales in advance, on a schedule or at set prices, at a time when they do not hold inside information. A notice that gives a plan adoption date says the sale is made under such a plan.
- Worth knowing
- A notice is a plan, not a sale: the person may sell fewer shares, later, or not at all. The value is the one the filer typed, at a price they chose, not what the shares sell for. Many sales are routine, made to diversify or pay taxes, or under a 10b5-1 plan set up months earlier. A blank in the last column does not mean no sale: the person may not have to file a Form 4 (an ordinary affiliate does not), the sale may be recent, or the Form 4 may name a different spelling of the person. We match by the filer's number first and by name second. Information, not investment advice.
All of this comes from public filings.
Source and freshness · Information, not investment advice (disclaimer).
Form 144 notices per day, last 30 days
All notices Notices that give a 10b5-1 plan
By the day each notice was filed. A notice is a plan to sell, not a sale.
Latest notices of planned insider sales
Showing: ticker ROOT
| Filed | Insider | Company | Shares to sellA notice is a plan, not a sale. The person may sell fewer shares, sell later, or not sell at all, and the number of shares is what they expect to sell on the day they file. | ValueThe aggregate market value the filer typed on the notice: the shares times a price the filer chose. It is not what the shares will sell for. | PlanA Rule 10b5-1 trading plan lets an insider set up future sales in advance, on a schedule or at set prices, at a time when they do not hold inside information. A notice that gives a plan adoption date says the sale is made under such a plan. | Expected sale | Sale reportedInsiders who are officers, directors or hold more than 10% report their sales on a Form 4, within two business days. We look for the first Form 4 with an open-market sale by the same person in the same company within 90 days of the notice, and show how many days after the notice it was filed. A blank means we found none: the person may not have sold, may not have to file a Form 4, or the Form 4 may be one we do not have. | Notice |
|---|---|---|---|---|---|---|---|---|
| Nov 13, 2026 | Allison Jonathan Officer | ROOT Root, Inc. | 2,962 | $129.1K | 10b5-1 | Nov 13, 2026 | — | Form 144 ↗ |
| Nov 12, 2026 | Allison Jonathan Officer | ROOT Root, Inc. | 2,962 | $130.4K | 10b5-1 | Nov 12, 2026 | — | Form 144 ↗ |
| May 15, 2026 | Allison Jonathan Officer | ROOT Root, Inc. | 1,606 | $89.9K | 10b5-1 | May 15, 2026 | Form 4 ↗ 3 days later · 1,606 shares | Form 144 ↗ |
| May 12, 2026 | Allison Jonathan Officer | ROOT Root, Inc. | 1,706 | $95.1K | 10b5-1 | May 12, 2026 | Form 4 ↗ 1 day later · 1,706 shares | Form 144 ↗ |
| Apr 7, 2026 | Allison Jonathan Officer | ROOT Root, Inc. | 1,706 | $75.7K | 10b5-1 | Apr 7, 2026 | Form 4 ↗ 1 day later · 1,706 shares | Form 144 ↗ |
| Apr 2, 2026 | Allison Jonathan Officer | ROOT Root, Inc. | 4,112 | $174.1K | 10b5-1 | Apr 2, 2026 | Form 4 ↗ 1 day later · 4,112 shares | Form 144 ↗ |
| Mar 20, 2026 | Allison Jonathan Officer | ROOT Root, Inc. | 3,990 | $178.7K | 10b5-1 | Mar 20, 2026 | Form 4 ↗ 3 days later · 3,990 shares | Form 144 ↗ |
| Mar 17, 2026 | Allison Jonathan Officer | ROOT Root, Inc. | 3,990 | $179.6K | 10b5-1 | Mar 17, 2026 | Form 4 ↗ 1 day later · 3,990 shares | Form 144 ↗ |
| Mar 12, 2026 | Allison Jonathan Officer | ROOT Root, Inc. | 3,900 | $170.1K | 10b5-1 | Mar 12, 2026 | Form 4 ↗ 4 days later · 3,900 shares | Form 144 ↗ |
| Mar 10, 2026 | Allison Jonathan Officer | ROOT Root, Inc. | 3,900 | $175.4K | 10b5-1 | Mar 10, 2026 | Form 4 ↗ 1 day later · 3,900 shares | Form 144 ↗ |
| Mar 9, 2026 | Doug Ulman Director | ROOT Root, Inc. | 13,152 | $593.3K | — | Mar 9, 2026 | Form 4 ↗ 2 days later · 13,152 shares | Form 144 ↗ |
| Mar 5, 2026 | Allison Jonathan Officer | ROOT Root, Inc. | 3,900 | $187.4K | 10b5-1 | Mar 5, 2026 | Form 4 ↗ 1 day later · 3,900 shares | Form 144 ↗ |
| Mar 3, 2026 | Allison Jonathan Officer | ROOT Root, Inc. | 3,900 | $186.7K | 10b5-1 | Mar 3, 2026 | Form 4 ↗ 1 day later · 3,900 shares | Form 144 ↗ |
| Dec 10, 2025 | Bonakdarpour Mahtiyar Officer | ROOT Root, Inc. | 5,750 | $477.3K | 10b5-1 | Dec 10, 2025 | Form 4 ↗ 2 days later · 5,750 shares | Form 144 ↗ |
| Dec 10, 2025 | Alexander E. Timm Officer, Director | ROOT Root, Inc. | 6,336 | $525.9K | 10b5-1 | Dec 10, 2025 | Form 4 ↗ 2 days later · 6,336 shares | Form 144 ↗ |
| Sep 2, 2025 | Alexander E. Timm Officer, Director | ROOT Root, Inc. | 10,861 | $974.7K | 10b5-1 | Sep 2, 2025 | Form 4 ↗ 2 days later · 10,861 shares | Form 144 ↗ |
| Sep 2, 2025 | Bonakdarpour Mahtiyar Officer | ROOT Root, Inc. | 5,750 | $516.0K | 10b5-1 | Sep 2, 2025 | Form 4 ↗ 2 days later · 5,750 shares | Form 144 ↗ |
| Jun 16, 2025 | Allison Jonathan Officer | ROOT Root, Inc. | 2,500 | $372.9K | 10b5-1 | Jun 16, 2025 | Form 4 ↗ 2 days later · 2,500 shares | Form 144 ↗ |
| Jun 11, 2025 | Julie Szudarek Director | ROOT Root, Inc. | 1,500 | $232.5K | 10b5-1 | Jun 11, 2025 | Form 4 ↗ 1 day later · 1,500 shares | Form 144 ↗ |
| Jun 5, 2025 | Devard Jerri Director | ROOT Root, Inc. | 1,895 | $268.1K | — | Jun 5, 2025 | Form 4 ↗ 1 day later · 1,895 shares | Form 144 ↗ |
| Jun 5, 2025 | Beth A. Birnbaum Director | ROOT Root, Inc. | 2,852 | $381.6K | 10b5-1 | Jun 5, 2025 | Form 4 ↗ 1 day later · 2,852 shares | Form 144 ↗ |
| Jun 5, 2025 | Julie Szudarek Director | ROOT Root, Inc. | 2,790 | $373.3K | 10b5-1 | Jun 5, 2025 | Form 4 ↗ 1 day later · 2,790 shares | Form 144 ↗ |
| Jun 2, 2025 | Alexander E. Timm Officer, Director | ROOT Root, Inc. | 8,290 | $1.1M | 10b5-1 | Jun 2, 2025 | Form 4 ↗ 2 days later · 8,290 shares | Form 144 ↗ |
| Jun 2, 2025 | Bonakdarpour Mahtiyar Officer | ROOT Root, Inc. | 5,256 | $686.4K | 10b5-1 | Jun 2, 2025 | Form 4 ↗ 2 days later · 5,256 shares | Form 144 ↗ |
| May 28, 2025 | Drive Capital Overdrive Ignition Fund I, L.P. Shareholder | ROOT Root, Inc. | 187 | $14.8K | — | May 28, 2025 | — | Form 144 ↗ |
| May 28, 2025 | Drive Capital Overdrive Fund I, L.P. Shareholder | ROOT Root, Inc. | 12,782 | $1.7M | — | May 28, 2025 | — | Form 144 ↗ |
| May 28, 2025 | Drive Capital Overdrive Fund I (Te), L.P. Shareholder | ROOT Root, Inc. | 6,181 | $818.4K | — | May 28, 2025 | — | Form 144 ↗ |
| May 6, 2025 | Ribbit Capital IV, L.P. Former 10% Stockholder | ROOT Root, Inc. | 500,000 | $71.8M | — | May 6, 2025 | — | Form 144 ↗ |
| Apr 30, 2025 | Ribbit Capital IV, L.P. 10% Stockholder | ROOT Root, Inc. | 225,000 | $34.0M | — | Apr 30, 2025 | Form 4 ↗ same day · 225,000 shares | Form 144 ↗ |
| Apr 2, 2025 | Bonakdarpour Mahtiyar Officer | ROOT Root, Inc. | 5,515 | $688.2K | 10b5-1 | Apr 2, 2025 | Form 4 ↗ 1 day later · 5,515 shares | Form 144 ↗ |
| Apr 2, 2025 | Alexander E. Timm Officer, Director | ROOT Root, Inc. | 7,353 | $917.5K | 10b5-1 | Apr 2, 2025 | Form 4 ↗ 1 day later · 8,497 shares | Form 144 ↗ |
| Apr 1, 2025 | Alexander E. Timm Officer, Director | ROOT Root, Inc. | 1,144 | $153.3K | 10b5-1 | Apr 1, 2025 | Form 4 ↗ 2 days later · 8,497 shares | Form 144 ↗ |
| Mar 24, 2025 | Doug Ulman Director | ROOT Root, Inc. | 2,000 | $350.0K | 10b5-1 | Mar 24, 2025 | Form 4 ↗ 2 days later · 2,000 shares | Form 144 ↗ |
| Mar 13, 2025 | Doug Ulman Director | ROOT Root, Inc. | 4,000 | $554.1K | 10b5-1 | Mar 13, 2025 | Form 4 ↗ 4 days later · 4,000 shares | Form 144 ↗ |
| Nov 19, 2024 | Allison Jonathan Officer | ROOT Root, Inc. | 4,000 | $400.0K | — | Nov 19, 2024 | Form 4 ↗ 1 day later · 4,000 shares | Form 144 ↗ |
| Nov 18, 2024 | Julie Szudarek Director | ROOT Root, Inc. | 2,000 | $192.7K | — | Nov 18, 2024 | Form 4 ↗ 2 days later · 2,000 shares | Form 144 ↗ |
| Nov 12, 2024 | Bullfrog Capital, L.P. 10% Stockholder | ROOT Root, Inc. | 43,107 | $3.5M | — | Nov 11, 2024 | Form 4 ↗ same day · 118,107 shares | Form 144 ↗ |
| Nov 12, 2024 | Ribbit Capital IV, L.P. 10% Stockholder | ROOT Root, Inc. | 75,000 | $6.1M | — | Nov 11, 2024 | Form 4 ↗ same day · 118,107 shares | Form 144 ↗ |
| Nov 8, 2024 | Ribbit Capital IV, L.P. 10% Stockholder | ROOT Root, Inc. | 201,315 | $15.9M | — | Nov 8, 2024 | Form 4 ↗ 4 days later · 395,261 shares | Form 144 ↗ |
| Nov 7, 2024 | Ribbit Capital IV, L.P. 10% Stockholder | ROOT Root, Inc. | 75,839 | $5.6M | — | Nov 7, 2024 | Form 4 ↗ 5 days later · 395,261 shares | Form 144 ↗ |
| Nov 7, 2024 | Allison Jonathan Officer | ROOT Root, Inc. | 5,500 | $432.8K | — | Nov 7, 2024 | Form 4 ↗ 1 day later · 5,500 shares | Form 144 ↗ |
| Oct 31, 2024 | Ribbit Capital IV, L.P. 10% Stockholder | ROOT Root, Inc. | 50,959 | $2.1M | — | Oct 31, 2024 | Form 4 ↗ 4 days later · 50,959 shares | Form 144 ↗ |
| Jun 13, 2024 | Beth A. Birnbaum Director | ROOT Root, Inc. | 1,735 | $75.8K | — | Jun 13, 2024 | — | Form 144 ↗ |
| May 2, 2024 | Ribbit Capital IV, L.P. 10% Stockholder | ROOT Root, Inc. | 13,300 | $929.8K | — | May 2, 2024 | — | Form 144 ↗ |
| Dec 5, 2023 | Allison Jonathan Officer | ROOT Root, Inc. | 4,000 | $56.7K | — | Dec 5, 2023 | — | Form 144 ↗ |
| Dec 1, 2023 | Allison Jonathan Officer | ROOT Root, Inc. | 4,000 | $42.0K | — | Dec 1, 2023 | — | Form 144 ↗ |
| Nov 15, 2023 | Allison Jonathan Officer | ROOT Root, Inc. | 8,000 | $79.0K | — | Nov 15, 2023 | — | Form 144 ↗ |
47 items, most recent first (up to 50). Every row links to the notice on the SEC's site, and to the Form 4 when we found one. Updated Nov 15, 2026, 6:44 PM EST.
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