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Planned insider sales
Notices (SEC Form 144) that executives and other insiders file before selling shares, and whether a sale was reported afterwards.
About this data
- What it is
- Before an executive, director or large owner sells restricted or control shares, they file a short notice with the SEC, called Form 144, saying how many shares they plan to sell, through which broker and roughly when. This feed lists those notices, and for each one shows whether a sale was reported afterwards on a Form 4 and how many days later.
- Who files it
- The person selling, or their broker, on the day the sale is placed. Electronic notices start in April 2023.
- How current
- We collect new notices throughout the day on SEC business days.
- Terms
- Form 144The notice an insider or other affiliate of a company files with the SEC before selling restricted or control shares, so the shares can be sold under Rule 144. The notice says how many shares, through which broker, and roughly when.10b5-1 planA Rule 10b5-1 trading plan lets an insider set up future sales in advance, on a schedule or at set prices, at a time when they do not hold inside information. A notice that gives a plan adoption date says the sale is made under such a plan.
- Worth knowing
- A notice is a plan, not a sale: the person may sell fewer shares, later, or not at all. The value is the one the filer typed, at a price they chose, not what the shares sell for. Many sales are routine, made to diversify or pay taxes, or under a 10b5-1 plan set up months earlier. A blank in the last column does not mean no sale: the person may not have to file a Form 4 (an ordinary affiliate does not), the sale may be recent, or the Form 4 may name a different spelling of the person. We match by the filer's number first and by name second. Information, not investment advice.
All of this comes from public filings.
Source and freshness · Information, not investment advice (disclaimer).
Form 144 notices per day, last 30 days
All notices Notices that give a 10b5-1 plan
By the day each notice was filed. A notice is a plan to sell, not a sale.
Latest notices of planned insider sales
Showing: ticker NOW
| Filed | Insider | Company | Shares to sellA notice is a plan, not a sale. The person may sell fewer shares, sell later, or not sell at all, and the number of shares is what they expect to sell on the day they file. | ValueThe aggregate market value the filer typed on the notice: the shares times a price the filer chose. It is not what the shares will sell for. | PlanA Rule 10b5-1 trading plan lets an insider set up future sales in advance, on a schedule or at set prices, at a time when they do not hold inside information. A notice that gives a plan adoption date says the sale is made under such a plan. | Expected sale | Sale reportedInsiders who are officers, directors or hold more than 10% report their sales on a Form 4, within two business days. We look for the first Form 4 with an open-market sale by the same person in the same company within 90 days of the notice, and show how many days after the notice it was filed. A blank means we found none: the person may not have sold, may not have to file a Form 4, or the Form 4 may be one we do not have. | Notice |
|---|---|---|---|---|---|---|---|---|
| Nov 9, 2026 | Jacqueline P. Canney Officer | NOW ServiceNow, Inc. | 1,289 | $131.1K | 10b5-1 | Nov 9, 2026 | Form 4 ↗ 1 day later · 1,289 shares | Form 144 ↗ |
| Aug 31, 2026 | Paul Fipps Officer | NOW ServiceNow, Inc. | 2,034 | $300.8K | — | Aug 31, 2026 | Form 4 ↗ 1 day later · 2,034 shares | Form 144 ↗ |
| Aug 28, 2026 | Jacqueline P. Canney Officer | NOW ServiceNow, Inc. | 7,847 | $1.1M | 10b5-1 | Aug 28, 2026 | Form 4 ↗ 4 days later · 7,847 shares | Form 144 ↗ |
| Aug 27, 2026 | Paul Edward Chamberlain Director | NOW ServiceNow, Inc. | 2,700 | $365.9K | — | Aug 27, 2026 | Form 4 ↗ 4 days later · 2,700 shares | Form 144 ↗ |
| May 28, 2026 | Teresa Briggs Director | NOW ServiceNow, Inc. | 1,595 | $173.4K | — | May 28, 2026 | Form 4 ↗ 4 days later · 1,595 shares | Form 144 ↗ |
| May 18, 2026 | Paul Fipps Officer | NOW ServiceNow, Inc. | 1,048 | $103.2K | 10b5-1 | May 18, 2026 | Form 4 ↗ same day · 1,048 shares | Form 144 ↗ |
| May 14, 2026 | Anita M. Sands Director | NOW ServiceNow, Inc. | 16,445 | $1.5M | — | May 14, 2026 | Form 4 ↗ 4 days later · 16,445 shares | Form 144 ↗ |
| May 14, 2026 | Paul Chamberlain Director | NOW ServiceNow, Inc. | 3,000 | $261.1K | 10b5-1 | May 14, 2026 | Form 4 ↗ 4 days later · 1,500 shares | Form 144 ↗ |
| May 8, 2026 | Paul Fipps Officer | NOW ServiceNow, Inc. | 151 | $13.7K | 10b5-1 | May 8, 2026 | Form 4 ↗ 4 days later · 151 shares | Form 144 ↗ |
| May 7, 2026 | Nicholas Tzitzon Officer | NOW ServiceNow, Inc. | 18,000 | $1.7M | — | May 7, 2026 | — | Form 144 ↗ |
| Apr 24, 2026 | Jacqueline P. Canney Officer | NOW ServiceNow, Inc. | 8,927 | $799.9K | — | Apr 24, 2026 | Form 4 ↗ 4 days later · 8,927 shares | Form 144 ↗ |
| Feb 23, 2026 | Paul Fipps Officer | NOW ServiceNow, Inc. | 3,696 | $376.1K | 10b5-1 | Feb 23, 2026 | Form 4 ↗ 2 days later · 3,696 shares | Form 144 ↗ |
| Feb 18, 2026 | Paul Fipps Officer | NOW ServiceNow, Inc. | 9,641 | $1.0M | 10b5-1 | Feb 18, 2026 | Form 4 ↗ 1 day later · 9,641 shares | Form 144 ↗ |
| Feb 12, 2026 | Paul Chamberlain Director | NOW ServiceNow, Inc. | 1,200 | $120.7K | 10b5-1 | Feb 12, 2026 | Form 4 ↗ 1 day later · 1,500 shares | Form 144 ↗ |
| Dec 5, 2025 | Gina Mastantuono Officer | NOW ServiceNow, Inc. | 415 | $352.8K | 10b5-1 | Dec 5, 2025 | Form 4 ↗ 4 days later · 415 shares | Form 144 ↗ |
| Nov 28, 2025 | Jackson Lawrence Director | NOW ServiceNow, Inc. | 265 | $214.7K | — | Nov 28, 2025 | Form 4 ↗ 4 days later · 265 shares | Form 144 ↗ |
| Nov 28, 2025 | Gina Mastantuono Officer | NOW ServiceNow, Inc. | 417 | $336.9K | 10b5-1 | Nov 28, 2025 | Form 4 ↗ 4 days later · 417 shares | Form 144 ↗ |
| Nov 28, 2025 | Paul Edward Chamberlain Director | NOW ServiceNow, Inc. | 600 | $481.6K | 10b5-1 | Nov 28, 2025 | Form 4 ↗ 4 days later · 300 shares | Form 144 ↗ |
| Nov 18, 2025 | Paul Fipps Officer | NOW ServiceNow, Inc. | 305 | $249.4K | — | Nov 18, 2025 | Form 4 ↗ 1 day later · 305 shares | Form 144 ↗ |
| Nov 18, 2025 | Russell S. Elmer Officer | NOW ServiceNow, Inc. | 81 | $67.0K | 10b5-1 | Nov 18, 2025 | Form 4 ↗ 1 day later · 191 shares | Form 144 ↗ |
| Nov 18, 2025 | Nicholas Tzitzon Officer | NOW ServiceNow, Inc. | 522 | $431.7K | 10b5-1 | Nov 18, 2025 | Form 4 ↗ 1 day later · 522 shares | Form 144 ↗ |
| Nov 18, 2025 | Jacqueline P. Canney Officer | NOW ServiceNow, Inc. | 94 | $77.7K | 10b5-1 | Nov 18, 2025 | Form 4 ↗ 1 day later · 239 shares | Form 144 ↗ |
| Nov 17, 2025 | Jacqueline P. Canney Officer | NOW ServiceNow, Inc. | 145 | $122.8K | 10b5-1 | Nov 17, 2025 | Form 4 ↗ 2 days later · 239 shares | Form 144 ↗ |
| Nov 17, 2025 | Russell S. Elmer Officer | NOW ServiceNow, Inc. | 110 | $93.2K | 10b5-1 | Nov 17, 2025 | Form 4 ↗ 2 days later · 191 shares | Form 144 ↗ |
| Nov 13, 2025 | Russell S. Elmer Officer | NOW ServiceNow, Inc. | 62 | $52.8K | 10b5-1 | Nov 13, 2025 | Form 4 ↗ 1 day later · 62 shares | Form 144 ↗ |
| Nov 13, 2025 | Jacqueline P. Canney Officer | NOW ServiceNow, Inc. | 66 | $56.3K | 10b5-1 | Nov 13, 2025 | Form 4 ↗ 1 day later · 66 shares | Form 144 ↗ |
| Nov 10, 2025 | Jacqueline P. Canney Officer | NOW ServiceNow, Inc. | 257 | $222.0K | 10b5-1 | Nov 10, 2025 | Form 4 ↗ 2 days later · 257 shares | Form 144 ↗ |
| Nov 10, 2025 | Russell S. Elmer Officer | NOW ServiceNow, Inc. | 191 | $165.0K | 10b5-1 | Nov 10, 2025 | Form 4 ↗ 2 days later · 191 shares | Form 144 ↗ |
| Aug 29, 2025 | Anita M. Sands Director | NOW ServiceNow, Inc. | 1,097 | $1.0M | — | Aug 29, 2025 | Form 4 ↗ 4 days later · 1,097 shares | Form 144 ↗ |
| Aug 28, 2025 | William R. McDermott Officer, Director | NOW ServiceNow, Inc. | 5,825 | $5.3M | 10b5-1 | Aug 28, 2025 | Form 4 ↗ 5 days later · 5,825 shares | Form 144 ↗ |
| Aug 20, 2025 | Paul Fipps Officer | NOW ServiceNow, Inc. | 1,453 | $1.3M | — | Aug 20, 2025 | Form 4 ↗ 1 day later · 1,452 shares | Form 144 ↗ |
| Aug 20, 2025 | Russell S. Elmer Officer | NOW ServiceNow, Inc. | 1,698 | $1.5M | 10b5-1 | Aug 20, 2025 | Form 4 ↗ 1 day later · 1,698 shares | Form 144 ↗ |
| Aug 19, 2025 | William R. McDermott Officer, Director | NOW ServiceNow, Inc. | 1,585 | $1.4M | 10b5-1 | Aug 19, 2025 | Form 4 ↗ 2 days later · 1,585 shares | Form 144 ↗ |
| Aug 18, 2025 | Paul John Smith Officer | NOW ServiceNow, Inc. | 3,038 | $2.7M | — | Aug 18, 2025 | — | Form 144 ↗ |
| Aug 18, 2025 | Nicholas Tzitzon Officer | NOW ServiceNow, Inc. | 1,719 | $1.5M | 10b5-1 | Aug 18, 2025 | Form 4 ↗ 1 day later · 1,719 shares | Form 144 ↗ |
| Aug 18, 2025 | Gina Mastantuono Officer | NOW ServiceNow, Inc. | 1,762 | $1.5M | 10b5-1 | Aug 18, 2025 | Form 4 ↗ 1 day later · 1,762 shares | Form 144 ↗ |
| Aug 18, 2025 | Jacqueline P. Canney Officer | NOW ServiceNow, Inc. | 1,562 | $1.4M | 10b5-1 | Aug 18, 2025 | Form 4 ↗ 1 day later · 1,562 shares | Form 144 ↗ |
| Aug 13, 2025 | Paul John Smith Officer | NOW ServiceNow, Inc. | 126 | $107.0K | — | Aug 13, 2025 | — | Form 144 ↗ |
| Aug 13, 2025 | Jacqueline P. Canney Officer | NOW ServiceNow, Inc. | 67 | $57.7K | 10b5-1 | Aug 13, 2025 | Form 4 ↗ 1 day later · 67 shares | Form 144 ↗ |
| Aug 13, 2025 | Gina Mastantuono Officer | NOW ServiceNow, Inc. | 84 | $72.3K | 10b5-1 | Aug 13, 2025 | Form 4 ↗ 1 day later · 84 shares | Form 144 ↗ |
| Aug 8, 2025 | Paul John Smith Officer | NOW ServiceNow, Inc. | 483 | $422.2K | — | Aug 8, 2025 | — | Form 144 ↗ |
| Aug 8, 2025 | Jacqueline P. Canney Officer | NOW ServiceNow, Inc. | 257 | $225.7K | 10b5-1 | Aug 8, 2025 | Form 4 ↗ 3 days later · 257 shares | Form 144 ↗ |
| Aug 8, 2025 | Gina Mastantuono Officer | NOW ServiceNow, Inc. | 292 | $256.5K | 10b5-1 | Aug 8, 2025 | Form 4 ↗ 3 days later · 292 shares | Form 144 ↗ |
| Jul 29, 2025 | Jackson Lawrence Director | NOW ServiceNow, Inc. | 757 | $749.8K | — | Jul 29, 2025 | Form 4 ↗ 2 days later · 757 shares | Form 144 ↗ |
| Jul 28, 2025 | Paul John Smith Officer | NOW ServiceNow, Inc. | 3,256 | $3.2M | — | Jul 28, 2025 | — | Form 144 ↗ |
| Jul 16, 2025 | Jacqueline P. Canney Officer | NOW ServiceNow, Inc. | 354 | $341.6K | 10b5-1 | Jul 16, 2025 | Form 4 ↗ 1 day later · 354 shares | Form 144 ↗ |
| Jul 3, 2025 | Anita M. Sands Director | NOW ServiceNow, Inc. | 239 | $250.9K | 10b5-1 | Jul 3, 2025 | Form 4 ↗ 5 days later · 239 shares | Form 144 ↗ |
| Jun 2, 2025 | Anita M. Sands Director | NOW ServiceNow, Inc. | 248 | $250.3K | 10b5-1 | Jun 2, 2025 | Form 4 ↗ 1 day later · 248 shares | Form 144 ↗ |
| May 30, 2025 | William R. McDermott Officer, Director | NOW ServiceNow, Inc. | 2,050 | $2.1M | 10b5-1 | May 30, 2025 | Form 4 ↗ 4 days later · 2,050 shares | Form 144 ↗ |
| May 30, 2025 | Nicholas Tzitzon Officer | NOW ServiceNow, Inc. | 1,171 | $1.2M | 10b5-1 | May 30, 2025 | Form 4 ↗ 4 days later · 1,171 shares | Form 144 ↗ |
The newest 50 items, most recent first. Every row links to the notice on the SEC's site, and to the Form 4 when we found one. Updated Nov 15, 2026, 6:44 PM EST.
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