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Planned insider sales
Notices (SEC Form 144) that executives and other insiders file before selling shares, and whether a sale was reported afterwards.
About this data
- What it is
- Before an executive, director or large owner sells restricted or control shares, they file a short notice with the SEC, called Form 144, saying how many shares they plan to sell, through which broker and roughly when. This feed lists those notices, and for each one shows whether a sale was reported afterwards on a Form 4 and how many days later.
- Who files it
- The person selling, or their broker, on the day the sale is placed. Electronic notices start in April 2023.
- How current
- We collect new notices throughout the day on SEC business days.
- Terms
- Form 144The notice an insider or other affiliate of a company files with the SEC before selling restricted or control shares, so the shares can be sold under Rule 144. The notice says how many shares, through which broker, and roughly when.10b5-1 planA Rule 10b5-1 trading plan lets an insider set up future sales in advance, on a schedule or at set prices, at a time when they do not hold inside information. A notice that gives a plan adoption date says the sale is made under such a plan.
- Worth knowing
- A notice is a plan, not a sale: the person may sell fewer shares, later, or not at all. The value is the one the filer typed, at a price they chose, not what the shares sell for. Many sales are routine, made to diversify or pay taxes, or under a 10b5-1 plan set up months earlier. A blank in the last column does not mean no sale: the person may not have to file a Form 4 (an ordinary affiliate does not), the sale may be recent, or the Form 4 may name a different spelling of the person. We match by the filer's number first and by name second. Information, not investment advice.
All of this comes from public filings.
Source and freshness · Information, not investment advice (disclaimer).
Form 144 notices per day, last 30 days
All notices Notices that give a 10b5-1 plan
By the day each notice was filed. A notice is a plan to sell, not a sale.
Latest notices of planned insider sales
Showing: ticker AFRM
| Filed | Insider | Company | Shares to sellA notice is a plan, not a sale. The person may sell fewer shares, sell later, or not sell at all, and the number of shares is what they expect to sell on the day they file. | ValueThe aggregate market value the filer typed on the notice: the shares times a price the filer chose. It is not what the shares will sell for. | PlanA Rule 10b5-1 trading plan lets an insider set up future sales in advance, on a schedule or at set prices, at a time when they do not hold inside information. A notice that gives a plan adoption date says the sale is made under such a plan. | Expected sale | Sale reportedInsiders who are officers, directors or hold more than 10% report their sales on a Form 4, within two business days. We look for the first Form 4 with an open-market sale by the same person in the same company within 90 days of the notice, and show how many days after the notice it was filed. A blank means we found none: the person may not have sold, may not have to file a Form 4, or the Form 4 may be one we do not have. | Notice |
|---|---|---|---|---|---|---|---|---|
| Nov 10, 2026 | Noel Watson Officer | AFRM Affirm Holdings, Inc. | 2,000 | $136.1K | 10b5-1 | Nov 10, 2026 | Form 4 ↗ 3 days later · 2,000 shares | Form 144 ↗ |
| Oct 9, 2026 | Robert O'Hare Officer | AFRM Affirm Holdings, Inc. | 65,591 | $5.1M | 10b5-1 | Oct 9, 2026 | — | Form 144 ↗ |
| Sep 14, 2026 | Siphelele Jiyane Officer | AFRM Affirm Holdings, Inc. | 26,980 | $1.9M | — | Sep 14, 2026 | Form 4 ↗ 2 days later · 26,980 shares | Form 144 ↗ |
| Sep 4, 2026 | Siphelele Jiyane Officer | AFRM Affirm Holdings, Inc. | 25,000 | $1.8M | — | Sep 4, 2026 | Form 4 ↗ 5 days later · 25,000 shares | Form 144 ↗ |
| Sep 3, 2026 | Katherine Adkins Officer | AFRM Affirm Holdings, Inc. | 41,664 | $3.1M | 10b5-1 | Sep 3, 2026 | Form 4 ↗ same day · 83,328 shares | Form 144 ↗ |
| Sep 2, 2026 | Robert O'Hare Officer | AFRM Affirm Holdings, Inc. | 5,886 | $411.7K | 10b5-1 | Sep 2, 2026 | Form 4 ↗ 1 day later · 21,631 shares | Form 144 ↗ |
| Sep 1, 2026 | Katherine Adkins Officer | AFRM Affirm Holdings, Inc. | 41,664 | $3.1M | 10b5-1 | Sep 1, 2026 | Form 4 ↗ 2 days later · 83,328 shares | Form 144 ↗ |
| Sep 1, 2026 | Robert O'Hare Officer | AFRM Affirm Holdings, Inc. | 15,745 | $1.2M | 10b5-1 | Sep 1, 2026 | Form 4 ↗ 2 days later · 21,631 shares | Form 144 ↗ |
| Aug 28, 2026 | Michael Linford Officer | AFRM Affirm Holdings, Inc. | 79,219 | $6.1M | 10b5-1 | Aug 28, 2026 | Form 4 ↗ 4 days later · 79,219 shares | Form 144 ↗ |
| Aug 12, 2026 | Noel Watson Officer | AFRM Affirm Holdings, Inc. | 2,000 | $153.4K | 10b5-1 | Aug 12, 2026 | Form 4 ↗ 2 days later · 2,000 shares | Form 144 ↗ |
| Jun 26, 2026 | Michael Linford Officer | AFRM Affirm Holdings, Inc. | 100,000 | $7.7M | 10b5-1 | Jun 26, 2026 | Form 4 ↗ 4 days later · 100,000 shares | Form 144 ↗ |
| May 13, 2026 | Noel Watson Director | AFRM Affirm Holdings, Inc. | 4,000 | $261.7K | 10b5-1 | May 13, 2026 | Form 4 ↗ 1 day later · 2,000 shares | Form 144 ↗ |
| Apr 14, 2026 | Noel Watson Director | AFRM Affirm Holdings, Inc. | 2,000 | $103.9K | 10b5-1 | Apr 14, 2026 | Form 4 ↗ 2 days later · 2,000 shares | Form 144 ↗ |
| Jan 5, 2026 | Maksim Rafael Levchin Officer/Director | AFRM Affirm Holdings, Inc. | 666,666 | $53.7M | 10b5-1 | Jan 5, 2026 | Form 4 ↗ 2 days later · 666,666 shares | Form 144 ↗ |
| Jan 5, 2026 | Robert Warren Ohare Officer | AFRM Affirm Holdings, Inc. | 48,389 | $3.6M | 10b5-1 | Jan 5, 2026 | Form 4 ↗ 2 days later · 36,401 shares | Form 144 ↗ |
| Dec 3, 2025 | Robert Warren Ohare Officer | AFRM Affirm Holdings, Inc. | 8,189 | $548.8K | 10b5-1 | Dec 3, 2025 | Form 4 ↗ 2 days later · 8,189 shares | Form 144 ↗ |
| Sep 22, 2025 | Maksim Rafael Levchin Officer/Director | AFRM Affirm Holdings, Inc. | 651,713 | $58.2M | 10b5-1 | Sep 22, 2025 | Form 4 ↗ 2 days later · 651,713 shares | Form 144 ↗ |
| Sep 15, 2025 | Siphelele N Jiyane Officer | AFRM Affirm Holdings, Inc. | 12,500 | $1.1M | — | Sep 15, 2025 | Form 4 ↗ same day · 12,500 shares | Form 144 ↗ |
| Sep 4, 2025 | Jiyane Siphelele Officer | AFRM Affirm Holdings, Inc. | 25,533 | $2.3M | — | Sep 4, 2025 | Form 4 ↗ 4 days later · 25,533 shares | Form 144 ↗ |
| Sep 2, 2025 | Robert Warren Ohare Officer | AFRM Affirm Holdings, Inc. | 31,423 | $2.8M | 10b5-1 | Sep 2, 2025 | Form 4 ↗ 1 day later · 31,423 shares | Form 144 ↗ |
| Aug 29, 2025 | Christa Quarles Director | AFRM Affirm Holdings, Inc. | 15,000 | $1.2M | 10b5-1 | Aug 29, 2025 | Form 4 ↗ 5 days later · 15,000 shares | Form 144 ↗ |
| Aug 29, 2025 | Siphelele N Jiyane Officer | AFRM Affirm Holdings, Inc. | 22,725 | $1.8M | 10b5-1 | Aug 29, 2025 | Form 4 ↗ 5 days later · 22,725 shares | Form 144 ↗ |
| Aug 29, 2025 | Katherine Adkins Officer | AFRM Affirm Holdings, Inc. | 36,878 | $2.9M | 10b5-1 | Aug 29, 2025 | Form 4 ↗ 5 days later · 36,878 shares | Form 144 ↗ |
| Aug 28, 2025 | Maksim Rafael Levchin Officer/Director | AFRM Affirm Holdings, Inc. | 348,286 | $27.9M | 10b5-1 | Aug 28, 2025 | Form 4 ↗ 1 day later · 499,223 shares | Form 144 ↗ |
| Aug 22, 2025 | Michael Linford Officer | AFRM Affirm Holdings, Inc. | 184,200 | $13.7M | 10b5-1 | Aug 22, 2025 | Form 4 ↗ same day · 184,200 shares | Form 144 ↗ |
| Aug 22, 2025 | Robert Warren Ohare Officer | AFRM Affirm Holdings, Inc. | 77,800 | $5.8M | 10b5-1 | Aug 22, 2025 | Form 4 ↗ same day · 77,800 shares | Form 144 ↗ |
| Aug 18, 2025 | Maksim Rafael Levchin Officer/Director | AFRM Affirm Holdings, Inc. | 333,333 | $26.7M | 10b5-1 | Aug 18, 2025 | Form 4 ↗ 2 days later · 14,953 shares | Form 144 ↗ |
| Aug 18, 2025 | Robert Warren Ohare Officer | AFRM Affirm Holdings, Inc. | 11,405 | $897.8K | 10b5-1 | Aug 18, 2025 | Form 4 ↗ 2 days later · 11,405 shares | Form 144 ↗ |
| Aug 18, 2025 | Michael Linford Officer | AFRM Affirm Holdings, Inc. | 10,800 | $850.2K | 10b5-1 | Aug 18, 2025 | Form 4 ↗ 2 days later · 10,800 shares | Form 144 ↗ |
| Aug 4, 2025 | Katherine Adkins Officer | AFRM Affirm Holdings, Inc. | 67,085 | $4.5M | 10b5-1 | Aug 4, 2025 | Form 4 ↗ 1 day later · 60,596 shares | Form 144 ↗ |
| Aug 4, 2025 | Siphelele N Jiyane Officer | AFRM Affirm Holdings, Inc. | 15,871 | $1.1M | 10b5-1 | Aug 4, 2025 | Form 4 ↗ 1 day later · 15,871 shares | Form 144 ↗ |
| Jul 7, 2025 | Robert Warren Ohare Officer | AFRM Affirm Holdings, Inc. | 19,802 | $1.4M | 10b5-1 | Jul 7, 2025 | Form 4 ↗ 2 days later · 19,802 shares | Form 144 ↗ |
| Jul 7, 2025 | Katherine Adkins Officer | AFRM Affirm Holdings, Inc. | 57,102 | $4.0M | 10b5-1 | Jul 7, 2025 | Form 4 ↗ 2 days later · 57,102 shares | Form 144 ↗ |
| Jul 1, 2025 | Christa Quarles Director | AFRM Affirm Holdings, Inc. | 754 | $52.1K | 10b5-1 | Jul 1, 2025 | Form 4 ↗ 2 days later · 754 shares | Form 144 ↗ |
| Jun 16, 2025 | Noel Watson Director | AFRM Affirm Holdings, Inc. | 2,500 | $147.8K | 10b5-1 | Jun 16, 2025 | Form 4 ↗ 1 day later · 2,500 shares | Form 144 ↗ |
| Apr 1, 2025 | Keith Rabois Director | AFRM Affirm Holdings, Inc. | 32,177 | $1.5M | 10b5-1 | Apr 1, 2025 | Form 4 ↗ 2 days later · 16,088 shares | Form 144 ↗ |
| Mar 17, 2025 | Noel Watson Director | AFRM Affirm Holdings, Inc. | 2,500 | $125.2K | 10b5-1 | Mar 17, 2025 | Form 4 ↗ 2 days later · 2,500 shares | Form 144 ↗ |
| Feb 14, 2025 | Christa Quarles Director | AFRM Affirm Holdings, Inc. | 5,000 | $396.4K | 10b5-1 | Feb 14, 2025 | Form 4 ↗ 5 days later · 5,000 shares | Form 144 ↗ |
| Jan 3, 2025 | Robert Warren Ohare Officer | AFRM Affirm Holdings, Inc. | 2,295 | $143.5K | 10b5-1 | Jan 3, 2025 | Form 4 ↗ 5 days later · 3,227 shares | Form 144 ↗ |
| Jan 2, 2025 | Robert Warren Ohare Officer | AFRM Affirm Holdings, Inc. | 7,473 | $455.1K | 10b5-1 | Jan 2, 2025 | Form 4 ↗ 1 day later · 6,541 shares | Form 144 ↗ |
| Dec 16, 2024 | Noel Watson Director | AFRM Affirm Holdings, Inc. | 2,500 | $176.8K | 10b5-1 | Dec 16, 2024 | Form 4 ↗ 2 days later · 2,500 shares | Form 144 ↗ |
| Dec 13, 2024 | Christa Quarles Director | AFRM Affirm Holdings, Inc. | 2,593 | $178.3K | 10b5-1 | Dec 13, 2024 | Form 4 ↗ same day · 2,593 shares | Form 144 ↗ |
| Dec 12, 2024 | Keith Rabois Director | AFRM Affirm Holdings, Inc. | 64,346 | $4.5M | 10b5-1 | Dec 12, 2024 | Form 4 ↗ 1 day later · 16,086 shares | Form 144 ↗ |
| Dec 12, 2024 | Michael Linford Officer | AFRM Affirm Holdings, Inc. | 400,000 | $28.0M | 10b5-1 | Dec 12, 2024 | Form 4 ↗ 1 day later · 400,000 shares | Form 144 ↗ |
| Dec 2, 2024 | Robert Warren Ohare Officer | AFRM Affirm Holdings, Inc. | 6,489 | $454.3K | 10b5-1 | Dec 2, 2024 | Form 4 ↗ 1 day later · 13,965 shares | Form 144 ↗ |
| Dec 2, 2024 | Libor Michalek Director, Officer | AFRM Affirm Holdings, Inc. | 100,000 | $7.0M | 10b5-1 | Dec 2, 2024 | Form 4 ↗ 1 day later · 9,476 shares | Form 144 ↗ |
| Nov 22, 2024 | Robert Warren Ohare Officer | AFRM Affirm Holdings, Inc. | 97,733 | $6.4M | 10b5-1 | Nov 22, 2024 | Form 4 ↗ 3 days later · 120,097 shares | Form 144 ↗ |
| Nov 22, 2024 | Libor Michalek Director, Officer | AFRM Affirm Holdings, Inc. | 200,000 | $13.1M | 10b5-1 | Nov 22, 2024 | Form 4 ↗ 4 days later · 197,153 shares | Form 144 ↗ |
| Nov 21, 2024 | Libor Michalek Director, Officer | AFRM Affirm Holdings, Inc. | 100,000 | $6.3M | 10b5-1 | Nov 21, 2024 | Form 4 ↗ 1 day later · 188,952 shares | Form 144 ↗ |
| Nov 21, 2024 | Robert Warren Ohare Officer | AFRM Affirm Holdings, Inc. | 29,840 | $1.9M | 10b5-1 | Nov 21, 2024 | Form 4 ↗ 4 days later · 120,097 shares | Form 144 ↗ |
The newest 50 items, most recent first. Every row links to the notice on the SEC's site, and to the Form 4 when we found one. Updated Nov 15, 2026, 6:36 PM EST.
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