Feeds › Insider trades
Insider trades
Open-market buys and sells by officers, directors and 10% owners, from SEC Form 4. Usually filed within two business days.
About this data
- What it is
- When a company's officers, directors or owners of more than 10% buy or sell its stock, they must report the trade to the SEC on Form 4. This feed shows purchases and sales on the open market; stock grants, option exercises and shares withheld for tax are left out.
- Who files it
- The insider, usually through the company, within two business days of the trade.
- How current
- We collect new filings throughout the day on SEC business days.
- Worth knowing
- Sales are often routine: insiders sell to diversify, to pay taxes, or under a 10b5-1 plan set up months in advance. A purchase with their own money is less common, which is why many investors pay closer attention to it.
All of this comes from public filings.
Source and freshness · Information, not investment advice (disclaimer).
Open-market trades per day, last 30 days
Purchases Sales
By trade date. Insiders have two business days to file, so the most recent days fill in later.
Latest open-market insider trades
Showing: ticker VITL
| Traded | Insider | Company | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| Nov 11, 2026 | Matthew Ohayer 10% owner | VITL Vital Farms, Inc. | Sale | 23,250 | $9.56 | $222.3K Sale | Form 4 ↗ |
| Nov 9, 2026 | Matthew Ohayer 10% owner | VITL Vital Farms, Inc. | Sale | 66,200 | $9.68 | $640.8K Sale | Form 4 ↗ |
| Nov 6, 2026 | Matthew Ohayer 10% owner | VITL Vital Farms, Inc. | Sale | 3,550 | $9.53 | $33.8K Sale | Form 4 ↗ |
| May 19, 2026 | Reena Chauhan Van Hoven Chief People Officer | VITL Vital Farms, Inc. | Buy | 2,242 | $8.92 | $20.0K Buy | Form 4 ↗ |
| May 18, 2026 | Glenda J. Flanagan Director | VITL Vital Farms, Inc. | Buy | 6,100 | $8.33 | $50.8K Buy | Form 4/A ↗ |
| May 15, 2026 | Stephanie Coon Chief Strategy Officer | VITL Vital Farms, Inc. | Buy | 5,895 | $8.42 | $49.6K Buy | Form 4 ↗ |
| May 15, 2026 | Kofi Owusu Amoo-Gottfried Director | VITL Vital Farms, Inc. | Buy | 2,375 | $8.45 | $20.1K Buy | Form 4 ↗ |
| May 14, 2026 | Kelly J. Kennedy Director | VITL Vital Farms, Inc. | Buy | 2,500 | $8.40 | $21.0K Buy | Form 4/A ↗ |
| May 14, 2026 | William B. Cyr Director | VITL Vital Farms, Inc. | Buy | 6,000 | $8.52 | $51.1K Buy | Form 4/A ↗ |
| May 14, 2026 | Joseph Michael Holland Chief Supply Chain Officer | VITL Vital Farms, Inc. | Buy | 12,484 | $8.00 | $99.9K Buy | Form 4/A ↗ |
| May 14, 2026 | Kathryn McKeon CMO and GM, Butter | VITL Vital Farms, Inc. | Buy | 604 | $8.28 | $5,001 Buy | Form 4 ↗ |
| May 14, 2026 | Peter Nicholas Pappas CSO and President, Eggs | VITL Vital Farms, Inc. | Buy | 3,500 | $8.51 | $29.8K Buy | Form 4 ↗ |
| May 13, 2026 | Gisel Ruiz Director | VITL Vital Farms, Inc. | Buy | 6,151 | $8.13 | $50.0K Buy | Form 4 ↗ |
| May 13, 2026 | Denny Marie Post Director | VITL Vital Farms, Inc. | Buy | 3,000 | $8.23 | $24.7K Buy | Form 4 ↗ |
| Mar 9, 2026 | Karl Khoury Director | VITL Vital Farms, Inc. | Buy | 5,000 | $18.45 | $92.3K Buy | Form 4 ↗ |
| Mar 2, 2026 | Matthew Ohayer 10% owner | VITL Vital Farms, Inc. | Sale | 15,000 | $20.33 | $304.9K Sale | Form 4/A ↗ |
| Mar 2, 2026 | William B. Cyr Director | VITL Vital Farms, Inc. | Buy | 4,750 | $20.70 | $98.3K Buy | Form 4 ↗ |
| Feb 2, 2026 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 1,600 | $28.33 | $45.3K Sale | Form 4 ↗ |
| Feb 2, 2026 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 18,400 | $27.87 | $512.8K Sale | Form 4 ↗ |
| Jan 2, 2026 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 12,516 | $31.27 | $391.4K Sale | Form 4 ↗ |
| Jan 2, 2026 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 12,484 | $30.43 | $379.9K Sale | Form 4 ↗ |
| Dec 15, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 5,000 | $35.25 | $176.3K Sale | Form 4 ↗ |
| Dec 15, 2025 | Russell Diez-Canseco PRESIDENT AND CEO, Director | VITL Vital Farms, Inc. | Sale | 16,734 | $35.05 | $586.5K Sale | Form 4 ↗ |
| Dec 1, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 4,073 | $33.67 | $137.1K Sale | Form 4 ↗ |
| Dec 1, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 20,927 | $33.07 | $692.1K Sale | Form 4 ↗ |
| Nov 4, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 5,000 | $37.78 | $188.9K Sale | Form 4 ↗ |
| Nov 3, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 3,592 | $32.35 | $116.2K Sale | Form 4 ↗ |
| Nov 3, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 21,408 | $31.85 | $681.8K Sale | Form 4 ↗ |
| Oct 8, 2025 | Russell Diez-Canseco PRESIDENT AND CEO, Director | VITL Vital Farms, Inc. | Sale | 4,404 | $44.72 | $196.9K Sale | Form 4 ↗ |
| Oct 8, 2025 | Russell Diez-Canseco PRESIDENT AND CEO, Director | VITL Vital Farms, Inc. | Sale | 5,263 | $44.11 | $232.2K Sale | Form 4 ↗ |
| Oct 1, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 10,864 | $40.63 | $441.4K Sale | Form 4 ↗ |
| Oct 1, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 23,536 | $39.98 | $941.0K Sale | Form 4 ↗ |
| Oct 1, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 600 | $38.17 | $22.9K Sale | Form 4 ↗ |
| Sep 10, 2025 | Russell Diez-Canseco PRESIDENT AND CEO, Director | VITL Vital Farms, Inc. | Sale | 943 | $47.84 | $45.1K Sale | Form 4 ↗ |
| Sep 10, 2025 | Russell Diez-Canseco PRESIDENT AND CEO, Director | VITL Vital Farms, Inc. | Sale | 15,757 | $47.29 | $745.1K Sale | Form 4 ↗ |
| Sep 4, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 100,000 | $50.96 | $5.1M Sale | Form 4 ↗ |
| Sep 2, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 24,441 | $52.39 | $1.3M Sale | Form 4 ↗ |
| Sep 2, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 20,559 | $51.52 | $1.1M Sale | Form 4 ↗ |
| Sep 2, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 100,000 | $51.98 | $5.2M Sale | Form 4 ↗ |
| Aug 29, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 100,000 | $51.13 | $5.1M Sale | Form 4 ↗ |
| Aug 22, 2025 | Joanne Bal GC, SEC. AND HEAD OF IMPACT | VITL Vital Farms, Inc. | Sale | 4,796 | $50.95 | $244.4K Sale | Form 4 ↗ |
| Aug 21, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 4,200 | $50.25 | $211.1K Sale | Form 4 ↗ |
| Aug 19, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 800 | $50.31 | $40.2K Sale | Form 4 ↗ |
| Aug 18, 2025 | Kathryn McKeon CMO and GM, Butter | VITL Vital Farms, Inc. | Sale | 21,442 | $49.08 | $1.1M Sale | Form 4 ↗ |
| Aug 15, 2025 | Kathryn McKeon CMO and GM, Butter | VITL Vital Farms, Inc. | Sale | 12,005 | $47.59 | $571.3K Sale | Form 4 ↗ |
| Aug 15, 2025 | Joanne Bal GC, SEC. AND HEAD OF IMPACT | VITL Vital Farms, Inc. | Sale | 9,999 | $47.70 | $477.0K Sale | Form 4 ↗ |
| Aug 14, 2025 | Thilo Wrede CHIEF FINANCIAL OFFICER | VITL Vital Farms, Inc. | Sale | 2,793 | $47.70 | $133.2K Sale | Form 4 ↗ |
| Aug 14, 2025 | Thilo Wrede CHIEF FINANCIAL OFFICER | VITL Vital Farms, Inc. | Sale | 600 | $47.06 | $28.2K Sale | Form 4 ↗ |
| Aug 14, 2025 | Denny Marie Post Director | VITL Vital Farms, Inc. | Sale | 6,086 | $47.75 | $290.6K Sale | Form 4 ↗ |
| Aug 13, 2025 | Karl Khoury Director | VITL Vital Farms, Inc. | Sale | 20,000 | $47.63 | $952.6K Sale | Form 4 ↗ |
Full history on every feed is part of Premium. Premium loads older rows, up to 10,000, and CSV downloads.
The newest 50 items, most recent first. Every row links to its original filing. Updated Nov 15, 2026, 5:55 PM EST.
Download CSV The rows of this feed, with the filters above. A download holds at most 10,000 rows; narrow the filters to get a smaller slice.
Other feeds: Congressional trades · Executive-branch trades · Bills in Congress · Roll-call votes · Corporate PAC donations · Lobbying · Capitol Hires · Lobbying and contracts · Government contracts · Planned insider sales · Executive pay · Ownership stakes (13D / 13G) · Institutional holdings (13F) · Short interest · Fails to deliver · Daily short volume · Wikipedia page views · App store ratings · H-1B visa applications · Stock splits · 8-K events · IPO filings · Deals · Private placements (Form D) · Merger clearances (HSR) · Layoff notices (WARN) · SEC enforcement · Patents · Clinical trial updates · FDA approvals and clearances