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Insider trades
Open-market buys and sells by officers, directors and 10% owners, from SEC Form 4. Usually filed within two business days.
About this data
- What it is
- When a company's officers, directors or owners of more than 10% buy or sell its stock, they must report the trade to the SEC on Form 4. This feed shows purchases and sales on the open market; stock grants, option exercises and shares withheld for tax are left out.
- Who files it
- The insider, usually through the company, within two business days of the trade.
- How current
- We collect new filings throughout the day on SEC business days.
- Worth knowing
- Sales are often routine: insiders sell to diversify, to pay taxes, or under a 10b5-1 plan set up months in advance. A purchase with their own money is less common, which is why many investors pay closer attention to it.
All of this comes from public filings.
Source and freshness · Information, not investment advice (disclaimer).
Open-market trades per day, last 30 days
Purchases Sales
By trade date. Insiders have two business days to file, so the most recent days fill in later.
Latest open-market insider trades
Showing: ticker VITL
| Traded | Insider | Company | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| Nov 11, 2026 | Matthew Ohayer 10% owner | VITL Vital Farms, Inc. | Sale | 23,250 | $9.56 | $222.3K Sale | Form 4 ↗ |
| Nov 9, 2026 | Matthew Ohayer 10% owner | VITL Vital Farms, Inc. | Sale | 66,200 | $9.68 | $640.8K Sale | Form 4 ↗ |
| Nov 6, 2026 | Matthew Ohayer 10% owner | VITL Vital Farms, Inc. | Sale | 3,550 | $9.53 | $33.8K Sale | Form 4 ↗ |
| May 19, 2026 | Reena Chauhan Van Hoven Chief People Officer | VITL Vital Farms, Inc. | Buy | 2,242 | $8.92 | $20.0K Buy | Form 4 ↗ |
| May 18, 2026 | Glenda J. Flanagan Director | VITL Vital Farms, Inc. | Buy | 6,100 | $8.33 | $50.8K Buy | Form 4/A ↗ |
| May 15, 2026 | Stephanie Coon Chief Strategy Officer | VITL Vital Farms, Inc. | Buy | 5,895 | $8.42 | $49.6K Buy | Form 4 ↗ |
| May 15, 2026 | Kofi Owusu Amoo-Gottfried Director | VITL Vital Farms, Inc. | Buy | 2,375 | $8.45 | $20.1K Buy | Form 4 ↗ |
| May 14, 2026 | Kelly J. Kennedy Director | VITL Vital Farms, Inc. | Buy | 2,500 | $8.40 | $21.0K Buy | Form 4/A ↗ |
| May 14, 2026 | William B. Cyr Director | VITL Vital Farms, Inc. | Buy | 6,000 | $8.52 | $51.1K Buy | Form 4/A ↗ |
| May 14, 2026 | Joseph Michael Holland Chief Supply Chain Officer | VITL Vital Farms, Inc. | Buy | 12,484 | $8.00 | $99.9K Buy | Form 4/A ↗ |
| May 14, 2026 | Kathryn McKeon CMO and GM, Butter | VITL Vital Farms, Inc. | Buy | 604 | $8.28 | $5,001 Buy | Form 4 ↗ |
| May 14, 2026 | Peter Nicholas Pappas CSO and President, Eggs | VITL Vital Farms, Inc. | Buy | 3,500 | $8.51 | $29.8K Buy | Form 4 ↗ |
| May 13, 2026 | Gisel Ruiz Director | VITL Vital Farms, Inc. | Buy | 6,151 | $8.13 | $50.0K Buy | Form 4 ↗ |
| May 13, 2026 | Denny Marie Post Director | VITL Vital Farms, Inc. | Buy | 3,000 | $8.23 | $24.7K Buy | Form 4 ↗ |
| Mar 9, 2026 | Karl Khoury Director | VITL Vital Farms, Inc. | Buy | 5,000 | $18.45 | $92.3K Buy | Form 4 ↗ |
| Mar 2, 2026 | Matthew Ohayer 10% owner | VITL Vital Farms, Inc. | Sale | 15,000 | $20.33 | $304.9K Sale | Form 4/A ↗ |
| Mar 2, 2026 | William B. Cyr Director | VITL Vital Farms, Inc. | Buy | 4,750 | $20.70 | $98.3K Buy | Form 4 ↗ |
| Feb 2, 2026 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 1,600 | $28.33 | $45.3K Sale | Form 4 ↗ |
| Feb 2, 2026 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 18,400 | $27.87 | $512.8K Sale | Form 4 ↗ |
| Jan 2, 2026 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 12,516 | $31.27 | $391.4K Sale | Form 4 ↗ |
| Jan 2, 2026 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 12,484 | $30.43 | $379.9K Sale | Form 4 ↗ |
| Dec 15, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 5,000 | $35.25 | $176.3K Sale | Form 4 ↗ |
| Dec 15, 2025 | Russell Diez-Canseco PRESIDENT AND CEO, Director | VITL Vital Farms, Inc. | Sale | 16,734 | $35.05 | $586.5K Sale | Form 4 ↗ |
| Dec 1, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 4,073 | $33.67 | $137.1K Sale | Form 4 ↗ |
| Dec 1, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 20,927 | $33.07 | $692.1K Sale | Form 4 ↗ |
| Nov 4, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 5,000 | $37.78 | $188.9K Sale | Form 4 ↗ |
| Nov 3, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 3,592 | $32.35 | $116.2K Sale | Form 4 ↗ |
| Nov 3, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 21,408 | $31.85 | $681.8K Sale | Form 4 ↗ |
| Oct 8, 2025 | Russell Diez-Canseco PRESIDENT AND CEO, Director | VITL Vital Farms, Inc. | Sale | 4,404 | $44.72 | $196.9K Sale | Form 4 ↗ |
| Oct 8, 2025 | Russell Diez-Canseco PRESIDENT AND CEO, Director | VITL Vital Farms, Inc. | Sale | 5,263 | $44.11 | $232.2K Sale | Form 4 ↗ |
| Oct 1, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 10,864 | $40.63 | $441.4K Sale | Form 4 ↗ |
| Oct 1, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 23,536 | $39.98 | $941.0K Sale | Form 4 ↗ |
| Oct 1, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 600 | $38.17 | $22.9K Sale | Form 4 ↗ |
| Sep 10, 2025 | Russell Diez-Canseco PRESIDENT AND CEO, Director | VITL Vital Farms, Inc. | Sale | 943 | $47.84 | $45.1K Sale | Form 4 ↗ |
| Sep 10, 2025 | Russell Diez-Canseco PRESIDENT AND CEO, Director | VITL Vital Farms, Inc. | Sale | 15,757 | $47.29 | $745.1K Sale | Form 4 ↗ |
| Sep 4, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 100,000 | $50.96 | $5.1M Sale | Form 4 ↗ |
| Sep 2, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 24,441 | $52.39 | $1.3M Sale | Form 4 ↗ |
| Sep 2, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 20,559 | $51.52 | $1.1M Sale | Form 4 ↗ |
| Sep 2, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 100,000 | $51.98 | $5.2M Sale | Form 4 ↗ |
| Aug 29, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 100,000 | $51.13 | $5.1M Sale | Form 4 ↗ |
| Aug 22, 2025 | Joanne Bal GC, SEC. AND HEAD OF IMPACT | VITL Vital Farms, Inc. | Sale | 4,796 | $50.95 | $244.4K Sale | Form 4 ↗ |
| Aug 21, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 4,200 | $50.25 | $211.1K Sale | Form 4 ↗ |
| Aug 19, 2025 | Matthew Ohayer EXECUTIVE CHAIRPERSON, Director, 10% ow… | VITL Vital Farms, Inc. | Sale | 800 | $50.31 | $40.2K Sale | Form 4 ↗ |
| Aug 18, 2025 | Kathryn McKeon CMO and GM, Butter | VITL Vital Farms, Inc. | Sale | 21,442 | $49.08 | $1.1M Sale | Form 4 ↗ |
| Aug 15, 2025 | Kathryn McKeon CMO and GM, Butter | VITL Vital Farms, Inc. | Sale | 12,005 | $47.59 | $571.3K Sale | Form 4 ↗ |
| Aug 15, 2025 | Joanne Bal GC, SEC. AND HEAD OF IMPACT | VITL Vital Farms, Inc. | Sale | 9,999 | $47.70 | $477.0K Sale | Form 4 ↗ |
| Aug 14, 2025 | Thilo Wrede CHIEF FINANCIAL OFFICER | VITL Vital Farms, Inc. | Sale | 2,793 | $47.70 | $133.2K Sale | Form 4 ↗ |
| Aug 14, 2025 | Thilo Wrede CHIEF FINANCIAL OFFICER | VITL Vital Farms, Inc. | Sale | 600 | $47.06 | $28.2K Sale | Form 4 ↗ |
| Aug 14, 2025 | Denny Marie Post Director | VITL Vital Farms, Inc. | Sale | 6,086 | $47.75 | $290.6K Sale | Form 4 ↗ |
| Aug 13, 2025 | Karl Khoury Director | VITL Vital Farms, Inc. | Sale | 20,000 | $47.63 | $952.6K Sale | Form 4 ↗ |
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